Cloud Accounting Software Company, Kashoo, Welcomes New VP of Marketing

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Tech Veteran of 15-Plus Years, Greg Fandrick Joins Team to Lead Online Accounting Product Marketing and Customer Acquisition

Kashoo | Simple Cloud Accounting

Kashoo | Simple Cloud Accounting

Real-time, mobile, on-demand accounting is about to explode as entrepreneurship grows and the ‘always on, always connected’ business owner becomes the norm instead of the outlier. The opportunity’s massive.

Kashoo, makers of iPad-based and online accounting software used in over 180 countries by over 51,000 small business owners, startups, entrepreneurs, freelancers, bookkeepers and accountants, is pleased to welcome new Vice President of Marketing, Greg Fandrick. Previously the General Manager at TaxSherpas, a company focused on bringing online tax planning and preparation to the small business market, Greg will oversee all marketing and customer acquisition channels, ranging from user engagement, feedback and wishlists to actualizing the Kashoo brand promise of making accounting a more fun and a lot simpler.

“From my perspective, it’s all about showing the customer how mobile, on-demand accounting can be ‘as and when required’ instead of ‘month end’ or ‘quarterly dread,’” said Fandrick. “I’m most excited, though, about the timing. Real-time, mobile, on-demand accounting is about to explode as entrepreneurship grows and the ‘always on, always connected’ business owner becomes the norm instead of the outlier. The opportunity’s massive.”

With over 15 years of experience designing and delivering products and services in the IT industry and over the web, Greg will also be taking an active role in the development, marketing and expansion of the Kashoo MVP Program. An exclusive package created specifically for professional accountants and bookkeepers, the MVP Program is designed to help bring practices and clients to the cloud, improve client collaboration and customer service, and foster the migration from simply accountant or bookkeeper to trusted business advisor.

“We’re thrilled to be bringing Greg aboard,” said Kashoo CEO Jim Secord. “He brings an incredibly diverse set of marketing skills to the table. Strategy, analytics, creativity. The list goes on. Plus, he’s run a business. That sort of experience—experience that our customers share—is invaluable.”

About Kashoo
Used in over 180 countries by over 51,000 small business owners, startups, entrepreneurs, freelancers, bookkeepers and accountants, Kashoo is simple cloud accounting software—on the web and on the App Store’s most downloaded accounting iPad app. The company was recently named the 2012 Startup of the Year by the British Columbia Technology Industry Association and was nominated a 2012 Small Business Influencer by Small Business Technology. Get started at http://kashoo.com.

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