Cincinnati, OH (PRWEB) October 18, 2012
Creating engaged, loyal customers has never been more challenging—or more important. At the 2012 Engagement & Experience Expo, executives from leading companies will gather to learn how today’s most innovative brands are creating truly customer-centric organizations.
“Brands are hitting a proverbial wall with their marketing strategies. In order to create truly loyal brand advocates, brands need to have measurable customer experience and engagement strategies that are tailored to individuals,” commented Mark Johnson, President & CEO of Loyalty 360. “With the rapid proliferation of new media and the ability to integrate Voice of the Customer, in-store and online experiences, as well as the disparate data sources that need to be mined for actionable insight, the landscape for marketing has never been more opportune or challenging. The 2012 Engagement and Experience Expo will help brands get the insight they need form the market leaders and technologists that are succeeding in this environment.”
The 2012 Engagement & Experience Expo will be held October 28 - 30 at the Hyatt Regency in Dallas, Texas. During three jam-packed days of networking, interactive sessions and workshops, led by many of today’s great minds in marketing, attendees of the 2nd Annual Engagement & Experience Expo will learn how to:
•Engage the hearts and minds of today’s customers
•Align marketing strategy and customer experience
•Leverage influential customers and social media feedback
Loyalty 360’s popular Peer-to-Peer Roundtables are a highlight in the event agenda and invite brand marketers in attendance to connect with their peers to candidly discuss and share challenges, strategies, trends and best practices.
Brands in attendance and speaking at the event include: BJs Restaurant & Brewhouse, Citizens Financial Group, Choice Hotels International, Deluxe Corporation, Hewlett-Packard, Mister Car Wash, Pharmaca Integrative Pharmacy, Safelite AutoGlass, Savvis, Stride Rite, Southwest Airlines, Tasti D-Lite, Carlson Restaurants, Zale Corporation and others.
This intimate conference has quickly earned the reputation as a must-attend event.
"It's really great that Loyalty 360 is actually putting on an engagement type expo because of the experience they have with loyalty. By being able to pull that into the full-on customer experience and show how the different mechanisms, triggers and emotional relationships tie together, it brings a really unique perspective into the market," says David Andreadakis of Aimia.
Adds David Resnick, VeraCentra, "At this expo specifically, a lot of different strategies to operationalize data come to light. And, the sharing of real life case studies, such as what Bob Hoffer [of Mister Car Wash] will be presenting with me, about what smart companies, mid-market companies are doing today to engage their customers, to maintain a revenue relationship with them, becomes paramount. And, I believe that this venue sets the stage to do that."
The conference will focus on stories and lessons from brands that are creative, innovative and engaging the customer—delivering an overall experience that differentiates them from their competitors, including:
Aldo Agostinelli, Marketing Executive, Hewlett-Packard, Snapfish Division
-"Top Customer Retention through Data Analysis and Multi-Channel Dialogue"
Greg Brown, Vice President, Loyalty, Promotion and Relationship Marketing, Choice Hotels International
-"Finding Balance Between Loyalty and Value: 'Moving from a Zero Sum Game to a Win-Win'"
Rick Chambers, Vice President of Customer Intelligence & Analytics, Zale Corporation
-"Achieving Alchemy: Converting Customers to Your ‘Gold’ Status"
Jonathan Clarkson, Director, Rapid Rewards, Southwest Airlines
-"How Customer Preferences = Loyalty + Revenue"
Matt Hood, Chief Marketing Officer, BJs Restaurant & Brewhouse
-"Successful Loyalty Strategies: Maximizing Engagement and ROI through an Exceptional Customer Service Experience"
Michelle Malish, Senior Director, Loyalty & Relationship Marketing, Carlson Restaurants
-"Matching Customer Expectations: Brands Discussion and Shoot-out"
For more information on the 2012 Engagement & Experience Expo, to view the conference agenda and to register for the event please visit: http://www.engagementexpo.com.
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About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.
The 2nd annual Engagement & Experience Expo will take place October 28-30, 2012 in Dallas, Texas.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org