Mudlick Mail Brings Innovative Marketing Program to 2012 ATRA Powertrain Expo

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Company’s direct mail campaigns help transmission shops expand their services

“Consistent marketing is essential to surviving any downturn. Shop owners must make every effort to remain front-of-mind with customers – especially if they have new services or benefits to promote,” said Mudlick Mail CEO Greg Sands.

With transmissions lasting longer and competition increasingly fierce, many transmission repair shops are expanding their services to stay afloat. With its strategic direct mail campaigns and marketing expertise, Mudlick Mail is helping these shops make that crucial transition from specialty stores to general repair centers. The company will explain its approach at the 2012 ATRA Powertrain Expo October 25-29 in Las Vegas, Nev.

Transmission shops can rely on Mudlick Mail to identify the best customers to market their broader services to and create a compelling offer sure to bring new clients in the door. The company's campaigns are developed using in-depth market research, allowing shop owners to target customers by income, geographic area and even vehicle make. Mudlick Mail also serves as a one-stop shop, offering graphic design services, printing, listing services, postage and delivery for one flat fee. In addition, the company offers key strategies to help shop owners maximize the effectiveness of their direct mail campaigns.

“With the information I received from the Mudlick Mail folks, I came up with a very detailed plan to change my business and then finally had the nerve to actually put my plan into place,” said Rich Fearing, owner of Village Auto & Transmission in Roseville, MN.

Fearing, a longtime transmission shop owner, made the transition to general auto repair in 2005, but it wasn’t until he adopted Mudlick Mail’s strategies in 2009 that he saw a real difference in business. By the end of 2009, the shop had achieved more than $1 million in sales for the first time in more than a decade.

“The first full fiscal year of our new plan we experienced an 88 percent increase over the previous year. Our car count increased from 1,324 per year to 3,589,” said Fearing.

Mudlick Mail CEO Greg Sands founded the company in 2008, after searching for years for the right advertising vehicle for the more than 30 repair shops he operates in four states. An industry veteran, Sands is familiar with the pressure changing market conditions can place on shop owners.

“Consistent marketing is essential to surviving any downturn. Shop owners must make every effort to remain front-of-mind with customers – especially if they have new services or benefits to promote,” Sands said.

A company on the rise, Mudlick Mail mailed more than 35 million pieces of mail in 2011, up from 22 million in 2010. The company is projecting sales growth of 41.6 percent in 2012 and expects to mail 60 million pieces of mail.

For more information about Mudlick Mail visit http://www.mudlickmail.com

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