People who like designer products like watches, sunglasses and other accessories tend to like fragrances, too—if we can provide yet another sought-after product our demographic audience wants, then it’s a great situation all around.
Hollywood, FL (PRWEB) October 18, 2012
World of Watches, the leading online retailer of discount watches and designer accessories, announced this week the introduction of designer fragrances to its merchandise offering.
“While some might think adding another type of luxury item to our selection of products may be a bit overzealous given the current economic environment, we don’t see it that way,” commented Lior Ben-Shmuel, CEO, World of Watches. “In fact, history shows us that during economic downturns, sales of cosmetics and fragrances actually go up, specifically within the female population,” he continued. “Not that we will limit our fragrances to women only—on the contrary, we will carry an extensive selection of men’s colognes and unisex fragrances, too…just like we do our watches.”
The “Lipstick Effect,” the phenomenon referenced by Ben-Shmuel, has been documented and studied by psychologists, academia and cosmetic companies alike, with roots dating back to the Great Depression. A fairly modern illustration that the trend is real is the 5.3% sales growth cosmetic giant L’Oreal enjoyed during 2008, perhaps the toughest period of the global recession.
“We didn’t make the decision to carry fragrances based solely on what sells during tough times, but it certainly makes sound fiscal sense to carry something you know fits into your business model and is somewhat recession-proof,” said Ben-Shmuel. “People who like designer products like watches, sunglasses and other accessories tend to like fragrances, too—if we can provide yet another sought-after product our demographic audience wants, then it’s a great situation all around.”
Fragrance brands now carried by World of Watches include Guess, Calvin Klein, Creed, Dolce & Gabbana, Carolina Herrera, Ed Hardy, and Davidoff, to name just small sampling.
As always, World of Watches features 100s watches on sale by manufacturers including Swiss Legend, Stuhrling, Lucien Piccard, Croton, Swiss Army watches and more. The company encourages customers to visit the website frequently, as new inventory arrives daily and prices are lowered frequently.
About World of Watches
World of Watches is an award-winning website that has been selling watches to tens of thousands of satisfied customers since 2003. In both 2007 and 2008, Inc. Magazine selected worldofwatches.com as one of America’s 500 Fastest Growing Companies in its annual Inc. 500 list. World of Watches gives customers a superior shopping experience with:
Free Shipping on all domestic orders
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