Chicago, IL (PRWEB) October 18, 2012
Led by Deborah Tillman, America’s Supernanny from Lifetime, and Amy Baker, Senior Vice President, Advertising Sales, Lifetime Networks, http://www.mylifetime.com, Lifetime will present two and a half days of executive education for consumer brand marketers who target moms at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago, http://www.m2moms.com.
“Lifetime is a leading brand among women, and we are very pleased that they will lead this year’s program,” stated Liz Fongemie, M2Moms® Director. “Their goals and mission align perfectly with M2Moms® mission of helping marketers improve their marketing, sales and communications to today’s moms.”
In addition to Baker and Tillman, comedian and LifetimeMoms.com personality Eileen Kelly will share anecdotes of being a mom today during a special lunchtime session.
“Ranging from Microsoft to Coca-Cola, M2Moms® always draws attendance from a truly diverse and comprehensive list of brands,” Fongemie explained. “This year’s registration includes Kellogg’s, Evenflo, McDonalds, Mead Johnson, Aeropostale, Mass Mutual, Heinz, Olympic Paint & Stain, Viacom, Kimberly Clark, Brown Shoe, Procter & Gamble, and Bayer. They all recognize that marketing to moms is critical to continued brand growth and market share.”
M2Moms® additional sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.