Youth Financial Literacy Novel Launched at Los Angeles Small Business Conference

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Pepperdine finance professor Craig Everett launches his children’s financial literacy thriller, Toby Gold and the Secret Fortune, at the Access to Capital: Money to Mainstreet small business conference held in Los Angeles.

Toby Gold and the Secret Fortune

Toby Gold and the Secret Fortune

I expect that ultimately it will be people just like those at this conference that will want Toby Gold and the Secret Fortune for their children, grandchildren, nieces and nephews and friends. Some adults might even want to read it themselves.

Dr. Craig R. Everett took the opportunity to launch his new children’s financial adventure book during his speech today at the Access to Capital: Money to Mainstreet conference, sponsored by Dun & Bradstreet Credibility Corp. at the Westin Bonaventure Hotel. The book, entitled Toby Gold and the Secret Fortune, went on sale nationwide today. Targeted toward children ages nine and up, this urban fantasy incorporates financial literacy topics such as saving, investing, banking, entrepreneurship, interest rates, return on investment, and net worth.

The scheduling of the book release on the same date as the conference was actually a coincidence. “When I was asked to give this speech, the book release date had already been scheduled,” says Dr. Everett, who is the associate director of the Pepperdine Private Capital Markets Project and a finance professor in the MBA program at the Graziadio School of Business and Management at Pepperdine University in Malibu. “So we decided to kill two birds with one stone and launch my book right here during the Access to Capital conference. Since Toby Gold and the Secret Fortune has such a strong entrepreneurship theme, it seemed like a good fit.”

The majority of Everett’s speech at the conference highlighted the current conditions of capital markets for small business and introduced the inaugural figures of the quarterly Pepperdine Private Capital Access (PCA) Index and the Private Capital Demand (PCD) Index, covering the first and second quarters of 2012. Data for these indices is gleaned from surveys of private companies concerning their need for capital and their recent experience in trying to obtain it. These surveys are done in a close partnership between Pepperdine University and Dun & Bradstreet Credibility Corp., the conference organizer.

“These indices capture the dual keys to business and employment expansion: the desire to grow and the access to the necessary capital to grow,” says Everett. “So our expectation is that the PCA and PCD indices will ultimately prove to be leading indicators of future changes in economic activity levels.” Index results show a small decline in both demand for and access to capital from Q1 to Q2. For small businesses, demand for capital currently exceeds their access to it, but both demand and access are still relatively low (well below fifty on a zero to one hundred point scale).

Everett concluded his remarks with the launch of his children’s financial adventure novel, Toby Gold and the Secret Fortune. It is the fictional story of a seventh grader in Wallingford, Connecticut who has always known that he is good with money but has no idea how good until he discovers a dangerous hidden society of money and intrigue that co-exists with the everyday world we all know. He stumbles upon this dark financial world one day when he discovers secret messages encrypted into the stock ticker crawl that moves along the bottom of the screen on the financial news channel. Toby's shock only grows worse when he realizes that the secret messages are targeted directly to him. His unique powers with math and money were noticed by the wrong people, and Toby is quickly drawn into a high-stakes life or death financial conspiracy that he is only able to resolve by using his skills with money.

When asked why he would launch a middle-grade fantasy novel at an event attended by small business owners rather than children, Dr. Everett responded, “This is exactly the audience I need to reach. The folks here at this conference today care deeply about entrepreneurship and the financial condition of the country, the community and their own households. I expect that ultimately it will be people just like those at this conference that will want Toby Gold and the Secret Fortune for their children, grandchildren, nieces and nephews and friends. Some adults might even want to read it themselves.”

For more information, please visit http://TobyGold.com

Toby Gold and the Secret Fortune
Reading Level: 9 and up
Hardcover: 256 pages
Publisher: Fiscal Press (October 18, 2012)
Language: English
ISBN-13: 978-1-936-21495-2

About Craig Everett

Craig R. Everett was born and raised in Bangor, Maine. He received his B.A. in Quantitative Economics from Tufts University, an MBA from George Mason University, and a Ph.D. in Finance from Purdue University. His twenty-plus years in private industry include four years at Accenture, eight years at Northrop Grumman, and stints at various startup ventures.

Dr. Everett currently teaches corporate and entrepreneurial finance in the MBA program at the Graziadio School of Business and Management of Pepperdine University in Malibu, California. Dr. Everett also volunteers in public schools with Junior Achievement teaching financial literacy principles. He currently serves on the curriculum review board of the National Financial Educators Council.

The author lives in Newbury Park, California with his wife and five children.

Contact:
Craig R. Everett, PhD
craig.everett (at) fiscalpress (dot) com

About Fiscal Press

Fiscal Press is an independent publisher of unique books, for both adults and children, related to business, economics, entrepreneurship and finance. Our social mission is the promotion of financial literacy. We specialize in literature that promotes wise financial decision-making.

Contact:
Derek Pesta
(818) 835-1343
derek.pesta (at) fiscalpress (dot) com

About Access to Capital: Money to Mainstreet

The event Access to Capital: Money to Mainstreet is a conference hosted by Dun & Bradstreet Credibility Corp. designed to empower small businesses to seek and secure the financing they need to grow their business

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