VigLink Lifts the Value of iTunes Links by More than 90%

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Enhancement scales automatic geo-optimization to thousands of publishers.

Publisher Earnings from iTunes Increased Over 90%

“Geography matters to users who want a local experience, to merchants like iTunes who want to better serve their customers, and to publishers who deserve to be fairly compensated for the business they drive,” said Oliver Roup, CEO and founder of VigLink.

VigLink, the leader in native content monetization, today announced a significant improvement to the way iTunes links are handled for thousands of publishers. Through proprietary enhancements to the VigLink monetization engine, and in partnership with a leading international iTunes and App Store affiliation service, GeoRiot, VigLink now detects a user’s country and sends them to the right product, in the right iTunes store via the right affiliate program, whenever possible. As a result, Apple iTunes is selling more, publishers are earning more, and users are enjoying a better experience.

The web is very much world-wide and publishers struggle with the challenge of maximizing the value of their international traffic. For example, iTunes operates in 155 different countries, dozens of which have country-specific affiliate programs. Meanwhile, the basic hyperlink can only point to one store and one affiliate program. To send users to the right place, publishers would need to apply to each and every affiliate program and post a distinct URL for each country before they can monetize referrals in those countries. To sum it up, sending the right person to the right product to the right store through the right affiliate program is enormously complex, making it difficult for publishers to get compensated for the customers they refer.

For content owners working with VigLink, this problem is solved easily and automatically. Publishers can simply continue to link to iTunes, App Store, or iBookstore as they always have and VigLink will handle international traffic appropriately, resulting in more purchases that lead to commissions. In fact, after turning on geo-optimization, VigLink publishers are now seeing an over 90% lift in revenue from links to iTunes. Commissions from international affiliate programs have increased more than fivefold. Moreover, commissions earned through the US affiliate program increased by 55%. Simply put, recommending products on iTunes just got much more valuable.

This enhancement improves the user experience as well. When publishers use VigLink, their iTunes recommendations will instantly and automatically redirect users from across the world, in countries as far apart as Canada, Austria, and Colombia, to their local store. The local store provides an optimal experience for its local users, with local language, currency, and product availability. What’s good for users is also good for business. Early indications show iTunes sales driven by VigLink have improved by as much as 2x.

“Geography matters to users who want a local experience, to merchants like iTunes who want to better serve their customers, and to publishers who deserve to be fairly compensated for the business they drive,” said Oliver Roup, CEO and founder of VigLink. “This is just the beginning. We aim to support geo-intelligence across all links to multi-national retailers.”

About VigLink
VigLink offers a suite of content monetization tools that turn ordinary links into ordinary links that earn money. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. VigLink works with over 30,000 advertisers and retailers to monetize links. More information can be found at http://www.viglink.com or @VigLink.

Media Contact:
Whitney Smith | Communications Manager | direct: (925) 989-9472 | whitney(at)viglink(dot)com

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