Automobile Executive Jim Marsh Attempts to Attract Fall Traffic with the World's Largest Steer at the Longstreet Inn and Casino about 95 miles Northwest of Las Vegas

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Colorful Southern Nevadan has always liked animals and the 2,850 pound Holstein Herman proved to be a great addition to the hotel casino, about 95 miles northwest of Las Vegas.

Automobile dealership owner Jim Marsh poses with Herman the Holstein steer at the Longstreet Inn and Casino about 95 miles northwest of Las Vegas.

People come out and feed him fruits and vegetables. One of his favorite meals is saltine crackers.

--- Jim Marsh

Southern Nevada automobile dealer Jim Marsh is an admitted animal lover. Dating back to his days with Jim Marsh Chrysler Jeep Volvo Mazda at 2570 Eastern Ave., the 40 year resident of Las Vegas has owned a mascot of some sort.

At the Eastern Avenue location in Las Vegas, Marsh had a burro named Esmeralda that he used in his television commercials. In fact, the man has become renowned for his television commercials touting his automobile dealerships primarily because of the fact that the spots have often included animals which serve as mascots.

And for the past eight years, Marsh has had a Holstein steer named “Herman” as a mascot at his Longstreet Inn and Casino on Highway 373 about 95 miles northwest of Las Vegas.

Of all of the animals Marsh has owned in the past three decades, Herman might be the most interesting. One thing for certain is that Herman is a definite attraction for the Longstreet Inn and Casino.

“Herman was in Beatty at the Larry Gray’s Feed Store,” explained Marsh, a transplant from Longview, Wash., who settled in Las Vegas 1971. “Larry told me he got Herman from a woman whose family had adopted the bull calf from the Amargosa Dairy.

“I went out back and asked Larry what he was going to do with the pet steer. He said they were going to fatten it up and eventually slaughter it for food for the family.

“I negotiated to purchase Herman from Larry.”

At the time, Herman was about 4 ½ feet tall and weighed 700-800 pounds. Now standing 6-foot-4 and weighing 2,850 pounds, Herman has become the largest bovine in the world, as far anyone knows.

“People come out and feed him fruits and vegetables,” Marsh explained. “One of his favorite meals is saltine crackers.”

Needless to say, Herman is the pride of the Longstreet Inn, a 60-room hotel-casino that Marsh built in 1995. The hotel casino is situated about 35 miles east of Furnace Creek, which is now going into its prime season as the temperatures drop.

“There is absolutely no question that Herman is an incredible attraction,” said Marsh. “People ranging from young kids to senior citizens all love having their pictures taken by Herman; and he likes the attention at the same time.”

Marsh said that Herman has a huge appetite.

“He eats hay, and lots of it,” said Marsh. “The feed probably costs us a couple of hundred dollars a month, and he’s worth every penny.”

The loveable Herman is accompanied at the Longstreet by two burros and a pet goat. The animals are all corralled together.

“They are quite the family,” laughed Marsh, who is also the owner of Jim Marsh Kia at 8555 Centennial Parkway in northwest Las Vegas.

Marsh also owns several other establishments in Nevada including the Banc Club, Tonopah Station and the Bug Bar; all in Tonopah; the Manhattan Bar in Manhattan in Smoky Valley; and Bank Club of Pioche northeast of Las Vegas; the Sante Fe Saloon in Goldfield; and the Skyline Casino on Boulder Highway in Las Vegas.

An avid history buff who is fascinated in the history of the Silver State, Marsh often retreats to the outlying areas on the weekends.

Further information can be found by visiting http://www.longstreetcasino; by calling Marsh at 702-946-1000.

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