UPM Starts Commercial Acceleration Program with SpecialChem to Grow UPM ForMi, its Cellulose Fiber Reinforced PP Product Line

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UPM has selected SpecialChem’s Commercial Acceleration Solutions to support growth of UPM ForMi, a new cellulose reinforced PP biocomposite, and expands its adoption to various markets such as furniture, packaging, electronics, automotive and consumer goods.

UPM Biocomposites
...we will generate and identify new projects at OEMs, Tiers and converters via targeted education via SpecialChem platforms.

UPM has started a Commercial Acceleration program with SpecialChem to support the growth of UPM ForMi. UPM has developed UPM ForMi, a set of PP biocomposites reinforced with renewable-based cellulose fibers, suitable for weight reduction and lower carbon footprint in applications currently using PP, ABS or filled polyolefins.

SpecialChem will develop new opportunities for UPM ForMi in markets valuing the innovative environmental-friendly materials. Bringing speed and market reach, SpecialChem acts as an extended arm for UPM New Businesses & Development:

“Our collaboration with SpecialChem helps us to define the benefits brought by UPM ForMi that different market segment is valuing” said Stefan Fors, Director, UPM Biocomposites. “With the appropriate positioning, we will generate and identify new projects at OEMs, Tiers and converters via targeted education via SpecialChem platforms”

The first case study has been released to illustrate the impact on weight reduction when replacing PP talc by UPM ForMi:
http://omnexus.com/rd/?rd=916

About UPM ForMi:

UPM ForMi is a new cellulose fibre reinforced plastic composite with high renewable material content. It is specially designed for injection moulding applications. Up to 50% of UPM ForMi's raw material is renewable. Cellulose fibres significantly increase stiffness and strength of polypropylene.

About UPM

UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production plants in 17 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company –

About SpecialChem

SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 500,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Online Courses and Open Innovation.

Our network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets for chemicals and materials suppliers in search of Commercial Acceleration Solutions (launching new technologies / new products, penetrating new applications / new geographies or extending their market reach) and for professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials.

Contact:

Stefan Fors
Director, UPM ForMi
stefan.fors (at) upm (dot) com
+358405713338

Emmanuel Rapendy
Marketing Director, SpecialChem
commercial-acceleration (at) specialchem (dot) com
+33172763929

Source: UPM/SpecialChem

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Emmanuel Rapendy, Marketing Director
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