Twitter Reveals X-Factor Favourites - Who is Trending, and Are They Trending for the Right Reasons?

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X-Factor finalist Rylan is mentioned on Twitter more than twice as often as most other contestants, figures from Hit Search Reputation Management software claim. But, while this would suggest that a favourite is emerging, not every tweet is good news for the controversial Essex boy.

Rylan tops the table with 10% of all mentions. This won’t be music to the ears of contest judge Gary Barlow.

When it comes to X-Factor, Twitter has spoken, and if mentions alone are an indicator of popularity, Rylan Clark is an early front runner for the top prize.

More than 10 thousand X Factor tweets were recorded between Monday and Wednesday, using Hit Search Reputation Management Software and these tweets were divided by which wannabe superstar was mentioned in each.

The breakdown provides a fantastic indication of which performers are currently most popular, and which are in danger of getting the boot, next weekend.

Rylan tops the table with 10% of all mentions. This won’t be music to the ears of contest judge Gary Barlow. The Take That crooner famously stormed off stage when his colleagues voted to save the 23 year old showman, over the more traditionally talented Carolynne Poole.

Ella Henderson, who drew comparisons to Adele despite her tender age, is currently in second with 8% of mentions, while squeaky clean boyband Union J are third with 7%.

Soulful singer James is next with 5% of mentions; just half that of Rylan despite a very public romance and rumours of a backstage breakdown.

Equally squeaky boyband District3, duo MK1, and soloist Lucy Spraggan command 4% of the Twitter activity each; and below them with 3%, contestants Jade and Jahmene are dangerously close to rock bottom.

But bringing up the rear, with 2% each, are Liverpool lad Chris Maloney and former chimney sweep Kye Sones; who came in for criticism last weekend, when veteran judge Louis Walsh claimed to have gotten bored during his performance.

If mentions are an indication of the way fans will vote to save their favourite artists, it may be time for Chris or Kye to pack their bags; but not all mentions on Twitter are a positive thing.

Hit Search Reputation Management Software can also record ‘how’ contestants were mentioned, with some interesting results.            

While 16 year old Ella might be the second most talked about singer on the show, more than half of those mentions are negative (positive - 48%, negative - 52%)

In contrast, more X Factor viewers are fans of Rylan, than not (positive - 53%, negative - 47%); and 58% of Union J tweeters have glowing things to say, too.

Lucy Spraggan has it worst, with 58% of her mentions being negative.

But panic attack or no panic attack, there are reasons to be cheerful for James: of his 5% overall mentions, a whopping 69% are positive.

Fewer people might have talked about Chris and Kye, but more than 60% of those Twitter users who mentioned the boys were doing so for the right reasons. So, it’s not all bad news for the cheesy chaps and sleep-inducing-singers of Britain’s biggest talent show.

The Hit Search Reputation Management Service can capture any brand’s "buzz" and divide it into positive and negative opinion. By searching billions of information sources, such as blogs, message boards, forums, news sites, (as well as social media giants Twitter, Facebook and Google+) this innovative reputation management service provides the most in-depth, real-time knowledge available to a brand.

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James McManus
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