M&M All Set to Enter the High End SUV Market with SsangYong Rexton Launch: CarTrade.com

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As per information provided by industry experts - CarTrade.com, Mahindra and Mahindra (M&M) in collaboration with Korean manufacturer SsangYong is all set on taking the SUV war to a completely new level with the launch of their 3rd generation SUV, Rexton in India on October 17, 2012.

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The SsangYong Rexton is already being sold in 66 countries across the world; including parts of Europe, Russia and Korea. It is anticipated to set the benchmark in terms of price and features in the Indian market.

Mahindra and Mahindra (M&M) is all set to launch its first high end Sports Utility Vehicle (SUV), the SsangYong Rexton in the Indian market, on October 17. This is the first vehicle that is being launched in collaboration with SsangYong, since M&M took over the Korean manufacturer in 2011. The 3rd generation SsangYong Rexton launch will take place in Mumbai, followed by New Delhi and Bangalore, and then it will be rolled out phase wise from other cities. Since having acquired SsangYong in 2011, Mahindra may seem to be a little privy about its future goals, but with the advent of the SsangYong Rexton, buyers can expect that the best is definitely headed their way.

The Rexton was showcased internationally for the first time at the Busan Motor Show 2012. It is a body on frame SUV which is based on the first generation Mercedes M Class (W163), and is expected to compete against other heavyweight SUVs such as the Ford Endeavour, Toyota Fortuner and the Hyundai Santa Fe. One can expect the SsangYong Rexton price to be around Rs. 18.5 lacs.

The SsangYong Rexton is already being sold in 66 countries across the world; including parts of Europe, Russia and Korea. It is anticipated to set the benchmark in terms of price and features in the Indian market. Pawan Goenka, President, Automotive, Mahindra & Mahindra Ltd. & Chairman, SsangYong Motor feels that the Rexton will be able to carve out its niche due to a mix of great styling, luxurious interiors and superior on-road and off-road performance.

Mr Goenka also said that Indian buyers could look forward to a high-performance diesel engine under the hood of the Rexton, which is a great combination of sophistication and refinement. SsangYong Rexton features include a new 1998 cc, 4 cylinder common rail diesel e-XDi200 active engine to power this monster, with a maximum power of 154 bhp. The dashboard of the Rexton is quite classy with leather all around, while the central console comes with wooden finish. The music system fitted in the SUV has a CD player, fitted with USB, Aux-in and Bluetooth phone connectivity along. Additionally, the SsangYong Rexton gets leather wrapped steering, with mounted audio and phone controls. Cruise control has also been provided for smooth, stress-free drives. Standard Advanced safety features will include Traction Control, Electronic Stability Program, Hill Hold and Hill Descent Control along with ABS with EBD, Brake Assist, and 6 airbags

The SUV gets lighter shades and improved plastics as compared to the previous version. Its front bumper is completely new as compared to the current version, giving it a much more aggressive demeanour. A new nose with new projector headlamps, LED-surrounds and LED fog lamps has been given to the vehicle. Integrated LED turn indicators have been provided on the rear view mirrors. Besides these, there are many other SsangYong Rexton features that are bound to capture attention of all, be it car experts or buyers.

As per the information provided by CarTrade, the 2012 SsangYong Rexton reviews have sparked a debate in the media, considering the availability of the latest safety and security features at its price. The new beast from the M&M Ssangyong stable has to counteract dominant forces such as Toyota and Ford, in this segment. Interestingly, the launch of the SsangYong Rexton falls just before the Diwali festive season in India, which may help the company record decent numbers till November 2012.

As the Mahindra Scorpio and the XUV 500 has done in the past, the new SsangYong Rexton launch is capable of taking the SUV war to a completely new level. This is in line with a paradigm shift towards Utility Vehicles that seems to be taking place in the Indian automobile market.

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Aditya Chatterjee
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