Leia Announce Longline Bras Outsell Other Styles by 30%

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Lingerie and swimwear retailer Leia lingerie has announced a surge in popularity of longline bras – with the look now outselling other bra styles by 30%.

Freya Lingerie - Piper longline bra

Women are opting for these longer length bras because they provide a younger, more fashionable silhouette. Along with a flattering low-cut neckline, as well as great uplift, shape and support.

Leia enables women to buy lingerie online, choosing from a huge selection of gorgeous collections from an A to K cup. They feature a wide choice of brands, including Freya, Fantasie, Fauve, Elomi and Huit, with ranges available from a 28” to 48” back. While they also offer a complete selection of styles – including plunge, strapless and padded half cup – it is the longline bra that is increasing in popularity.

Leia believe that many women are opting for these longer length bras because they provide a younger, more fashionable silhouette. Along with a flattering low-cut neckline, as well as great uplift, shape and support.

Celebrities have also helped boost the appeal of the longline bra. For a classic Kim Kardashian look, a longline bra can be worn underneath a sheer blouse. Alternatively, it can be worn just on its own, matched with a high-waisted skirt.

Some of the most sought-after longline bra styles for Leia include Freya’s Carys range. This vintage look comes in biscotti with delicate ivory lace and bows and is available from a B to a G cup. The Piper bra is another popular longline choice. This graphic print range features floral detail with contrasting black lace and spot print bows, and is available in sizes from a C to a G cup.

Nigel Addison, from Leia lingerie said: “We believe the reason why our longline styles have proven so popular is down to size ranges we cater for. With many of our longline bras going up to a G cup from a 32” to 38” back – women who have a large cup size don’t have to compromise on fashion, support or comfort. We expect the popularity of longline bras to keep rising, and we’re very excited to reveal next year we will be introducing even more longline collections into store.”

About Leia
Leia has over ninety years of lingerie design experience and aims to provide inspiring and affordable lingerie and swimwear, from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com

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Holly Henstock
Leia Lingerie
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