World Social TV Market Potential Examined in New Up-to-the-Minute Report Now Available at MarketPublishers.com

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New market research report “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)” drawn up by MarketsandMarkets has been recently published by Market Publishers Ltd. According to the study, the world social TV market value is expected to grow from USD 151.14 billion in 2012 to USD 256.44 billion by the end of 2017.

TD The Market Publishers Ltd

http://marketpublishers.com/

Social TV is emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions.

The world social TV market value is expected to grow from USD 151.14 billion in 2012 to USD 256.44 billion by the end of 2017, at an estimated CAGR of 11.2% from 2012 to 2017. Europe commanded the largest share of the social TV market revenue in 2012 at USD 55.48 billion; and is expected to reach USD 77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.

New market research report “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)” drawn up by MarketsandMarkets has been recently published by Market Publishers Ltd.

Report Details:

Title: Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)
Published: October, 2012
Pages: 200
Price: US$ 4,650.00
http://marketpublishers.com/report/tv-entertainment/television-radio/social-tv-market-global-advancements-forecasts-analysis-2012-2017.html

The report provides detailed qualitative and quantitative analysis of the global social TV market with emphasis on hardware/smart TV, technology & platforms, end users solutions; forecasting volumes and revenues and analyzing trends in each of the submarkets with respect to the following geographies – North America, Europe, the Asia-Pacific, Latin America and the Middle East & Africa. It also identifies driving and restraining factors for the worldwide social TV market with analysis of trends, opportunities, winning imperatives and challenges. In addition, the study sheds light on the competitive landscape including an in-depth comparative analysis of the technological and marketing strategies adopted by the leading players in the social TV market to gain an edge over their competitors.

Report Contents:

1 INTRODUCTION

1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 MARKET SIZE
1.5.2 KEY DATA POINTS FROM PRIMARY SOURCES
1.5.3 KEY DATA POINTS FROM SECONDARY SOURCES

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW

3.1 MARKET DEFINITION
3.2 EVOLUTION OF SOCIAL TV
3.3 THE ROLE OF FACEBOOK AND TWITTER IN SOCIAL TV
3.4 SOCIAL TV ECOSYSTEM
3.4.1 EXPANDING ECOSYSTEM
3.4.2 FUTURE OF SOCIAL TV ECOSYSTEM
3.5 MOVING FROM TV TO SECOND SCREEN
3.6 MARKET DYNAMICS
3.6.1 DRIVERS
    3.6.1.1 Benefit for all in the ecosystem
    3.6.1.2 Increasing user adoption of second screen
    3.6.1.3 Continuously increasing social networking audience
    3.6.1.4 Growing advertising platform
    3.6.1.5 Big guns investing in Social TV
3.6.2 RESTRAINTS
    3.6.2.1 Fear, Uncertainty and doubt of audience
    3.6.2.2 Content authentication and validation
3.6.3 OPPORTUNITIES
    3.6.3.1 Huge funding for social TV startups
    3.6.3.2 To be a part of growing Ecosystem
3.7 WINNING IMPERATIVES
3.7.1 USER SPECIFIC AND PERSONALIZED CONTENT
3.7.2 CONTENT AVAILABILITY AS AND WHEN REQUIRED
3.8 BURNING ISSUES
3.8.1 LACK OF AWARENESS

4 TRENDS & FORECASTS FOR SOCIAL TV & RELATED AREAS

4.1 TV APPS MARKET
4.2 SOCIAL CONVERSATIONS & INTERACTIONS AROUND TV
4.3 SMARTPHONES & TABLETS ADOPTION
4.4 USE CASES FOR TV VIEWERSHIP VIA TABLETS
4.5 SOCIAL TV - VIEWERS ENGAGEMENT MEDIUMS
4.6 VIEWERS & FAVORITE SHOWS ON SOCIAL MEDIA

5 SOCIAL TV MARKET BY HARDWARE

5.1 SMART TV/SOCIAL TV
5.1.1 OVERVIEW
5.1.2 MARKET SIZE & FORECAST
    5.1.2.1 Global Smart TV unit shipment forecast
    5.1.2.2 Global Smart TV average price forecast
    5.1.2.3 Global Smart TV market forecast
5.2 CONNECTED DEVICES
5.2.1 MARKET SIZE & FORECAST
    5.2.1.1 Global TV sets connected to internet
     5.2.1.1.1 Connected sets
     5.2.1.1.2 Pay TV set top box
     5.2.1.1.3 Retail set top box
     5.2.1.1.4 Gaming console
     5.2.1.1.5 Blu-ray player

6 SOCIAL TV MARKET BY TECHNOLOGIES & PLATFORMS

6.1 INTRODUCTION
6.1.1 OVERVIEW
6.1.2 MARKET SIZE & FORECAST
6.2 SOCIAL EPG/CONTENT DISCOVERY
6.2.1 OVERVIEW
6.2.2 MARKET SIZE & FORECAST
6.3 AD PRODUCTION
6.3.1 OVERVIEW
6.3.2 MARKET SIZE & FORECAST
6.4 AD SERVING PLATFORMS
6.4.1 OVERVIEW
6.4.2 MARKET SIZE & FORECAST
6.5 SOCIAL CURATION & SYNDICATION
6.5.1 OVERVIEW
6.5.2 MARKET SIZE & FORECAST
6.6 GENERAL SOCIAL ANALYTICS
6.6.1 OVERVIEW
6.6.2 MARKET SIZE & FORECAST
6.7 CONTENT DETECTION MATCHING
6.7.1 OVERVIEW
6.7.2 MARKET SIZE & FORECAST
6.8 META DATA SUPPLIERS
6.8.1 OVERVIEW
6.8.2 MARKET SIZE & FORECAST
6.9 SOCIAL TV ANALYTICS
6.9.1 OVERVIEW
6.9.2 MARKET SIZE & FORECAST
6.10 SHARING TECHNOLOGIES
6.10.1 OVERVIEW
6.10.2 MARKET SIZE & FORECAST
6.11 OTHERS
6.11.1 OVERVIEW
6.11.2 MARKET SIZE & FORECAST

7 SOCIAL TV MARKET BY END USER APPLICATIONS

7.1 INTRODUCTION
7.1.1 OVERVIEW
7.1.2 MARKET SIZE & FORECAST
7.2 SOCIAL GAMING/INTERACTION
7.2.1 OVERVIEW
7.2.2 MARKET SIZE & FORECAST
7.3 SOCIAL REWARDS
7.3.1 OVERVIEW
7.3.2 MARKET SIZE & FORECAST
7.4 SOCIAL DISCUSSIONS
7.4.1 OVERVIEW
7.4.2 MARKET SIZE & FORECAST
7.5 SOCIAL CHECK-INS
...

More new research reports by the publisher can be found at MarketsandMarkets page.

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Tanya Rezler
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