Naperville, Illinois, USA (PRWEB) October 19, 2012
Allant (http://www.allantgroup.com), an Audience Management solution provider, has named Lee Gerakos Director of Engineering for its Advanced Advertising practice. The new addition to Allant’s team of advanced advertising experts emphasizes the company’s commitment to leading the way for advertisers to better connect with their viewing audiences across video formats.
With over 15 years of technology and engineering experience, Gerakos was previously the CTO of Epsilon Targeting (formerly Abacus) where he led the architecture, design, implementation and development of Epsilon Targeting data platform and systems. Gerakos also developed data-driven modeling processes, reducing time and effort to perform modeling solutions used by retailers and other marketers to improve customer segmentation and reach.
In his role at Allant, Gerakos will apply his expertise leading a team responsible for ongoing development of Allant’s Audience Management Platform, Audience Interconnect™, including its big data and advanced analytics platform. “I’m very happy to bring my experience building large-scale integrated data and analytics environments to a company that is delivering on the promise of addressable advertising solutions for targeted TV and online video advertising,” said Gerakos. “Allant has created a completely different way for advertisers to connect with viewers – it’s a very exciting time to be here.”
“Allant has a proven record of consistently delivering cross-channel marketing improvements with measureable results to our clients by leveraging our expertise in large-scale data management, analytics and operations,” said Kevin Cavanaugh, Allant’s Chief Technology Officer. “We are now bringing these privacy-safe, direct marketing methods to new channels and formats helping publishers and advertisers gain valuable insights to advertise smarter, connect with the right viewers and more accurately measure results. Lee’s unique blend of technical, analytics and business experience will help us accelerate our platform and solutions delivery to stay in front of client demand.”
Allant provides integrated audience targeting, campaign execution and performance measurement across multiple channels including direct, web, mobile as well as targeted TV and Internet video advertising. Allant is an Audience Management Platform with over 20 years of Marketing Services experience delivering customer intelligence across all addressable channels. With core competencies in privacy-safe data management, marketing services, analytics and strategy, Allant works with clients to produce maximum yield for every marketing / advertising dollar invested. Allant maintains investment strength via its association with MidOcean Partners. With over 300 employees, the company is based near Chicago in Naperville, Illinois with additional offices in Boston and Denver.
For more information call 800 367 7311 or visit http://www.allantgroup.com.
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