“Although there are several local charities we enjoy partnering with, the timing of the year was ideal to support the Delaware Breast Cancer Coalition in spreading awareness.”
Wilmington, DE (PRWEB) October 18, 2012
In honor of National Breast Cancer Awareness Month, Dawn Career Institute (DCI), a career education institution in Wilmington, Del., is using Facebook to raise money for a local nonprofit charity, the Delaware Breast Cancer Coalition (DBCC). For the entire month of October, DCI is pledging to donate $1 to the coalition for every new “Like” on the DCI page.
“We wanted to partner with a local charity that everyone could relate with, and October was fast approaching,” said Stefanie Roselle, DCI’s public relations coordinator. “Although there are several local charities we enjoy partnering with, the timing of the year was ideal to support the Delaware Breast Cancer Coalition in spreading awareness.”
The vision of DBCC is to create a community where every person diagnosed with breast cancer becomes a survivor, and fear and doubt are replaced with knowledge and hope. Today, DBCC remains the only organization in Delaware focused solely on breast health issues as they affect local women and men.
DCI’s goals for the Facebook fundraiser are to help build awareness for the coalition and the DCI brand and reach 1,000 DCI fans by Oct. 31.
“This is the first time we have partnered with a nonprofit via social media, and the response so far has been awesome,” Roselle said. “We had 18 new ‘likes’ in the first 48 hours.”
For more information, please contact Stefanie Roselle, public relations coordinator for DCI, at 302-633-9075, ext. 324, or sroselle(at)dawncareerinstitute(dot)edu.
About Dawn Career Institute
Dawn Career Institute is a career education institution based in Wilmington, Del., which also offers online programs. Dawn Career Institute offers programs in the following career fields: Healthcare, Wellness and Business. Dawn Career Institute is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC). For more information, visit http://www.DawnCareerInstitute.edu.