Social Media in the Pharmaceutical Industry: Connectivity, Engagement and Implementation

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SMi’s 5th conference on Social Media in the Pharmaceutical industry that takes place in London on January 2013 will allow attendees to focus on how to improve their existing social media strategies, how to innovate into the new and emerging techniques and technologies that will enhance your company’s engagement potential.

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We are excited also to feature talks from key companies in the industry, including Google, Pfizer, UCB Pharma and Bayer, who will focus on case studies from the industry, techniques for social media use and implementation of social media mechanisms.

New topics for 2013 include:

  •     The uses and interactions of different social media platforms
  •     Market research techniques and challenges faced by different types of social media
  •     Innovation, risk and sustainability strategies to engage patients
  •     Case studies from Pharma, Google and Consultants
  •     Utilising strategic modelling to succeed in social media
  •     Monitoring of social media and analysis of outcomes

Key topics include:

  •     Innovations in social media technologies and mediums
  •     Corporate strategy and communications in social media
  •     Partnerships and liaising within a corporate setting
  •     Engagement with customers, consumers and patients
  •     Strategies for success
  •     Networking, partnerships and communities

For more information visit
Alternatively contact Annie Blundell on +44 0 207 827 6090 or email ablundell(at)smi-online(dot)

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Sonal Patel
SMi Group Ltd
0207 827 6106
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