Seattle, Washington (PRWEB) October 18, 2012
Romney has the better personality match to the Ohio swing voters, so his message will resonate more, and PYCO predicts they'll give him the victory in Ohio this November.
At PYCO, they use science and technology to predict how people behave, based upon their psychological type preferences. They then apply this to various scenarios, like buying a luxury watch, taking a cruise around the world, requesting a home loan, buying antioxidant drinks, and even voting.
In the case of Ohio, a key swing state in the 2012 US Presidential elections, they've predicted Mitt Romney to win. His message and his preferred psychological type (aka personality) match better with the predominant psychological type of the swing voters of Ohio. They find that based on psychological type preferences of 8.7 million Ohio adults, the percentage who'll connect with:
How the 19.26% will vote in Ohio? The Swing voters will continue to process new information up until the vote. The past two debates, certainly impact the ultimate decision the swing voter makes. While pundits state which candidate won which debate, PYCO analyzes the messages and ways each candidate communicates. After the first two debates out of three, its clear Romney's communicate style and message better matches the psychological type of swing voters.
Their view of the debates:
1st Debate: It was very clear that Romney won the 1st debate. Mr. Romney aligned himself well with the swing voters in Ohio. His style, manners, approaches, and his sharing of past achievements connected very well with these swing voters in Ohio.
Biden vs. Ryan: It was a draw. Biden could have won the debate if he had controlled his demeanor.
2nd Debate: Mr. Obama won the 2nd debate. But, not by a big margin, unlike Mr. Romney's 1st debate win. The swing voters will continue to observe, listen, and monitor these candidates, but Romney still has the winning vote.
About Ohio Voters
From the psychological type perspective, the people of Ohio score high on Sensing (17.04% higher than the whole US pop). This means that the majority of people want to see the "here-and-now" solutions and not the future possibilities. In addition, there are many Ohioans with SJ (Sensing+Judging) Temperament (17.84% higher than the national average).
How to Connect and Communicate with Ohio Voters
Tips to get NT+SJ people (or swing voters) in OH:
How does PYCO match the candidates psychological type to the voter's of Ohio? It uses a proprietary algorithm that processes publicly available data and outputs psychological type. It's done this on 181 million US Adults to date. Grouping the voter's of Ohio, it analyzed them and matched to its predictions of the two candidates.
PYCO's view on Psychological Type of Mr. Mitt Romney
He is dependable, conscientious, decisive, practical, organized, and committed in fulfilling his obligations. He is faithful and places strong emphasis on loyalty, authority, family, and tradition.
Mr. Romney's Predicted Leadership Type
PYCO's view on Psychological Type of Mr. Barak Obama
He is practical, organized, structured, decisive, sets high standards (based on personal set of beliefs) and fulfills his duties. He is faithful and values tradition, security, stability, and social order.
Mr. Obama's Predicted Leadership Type