Soy Vay® Gets Saucy with House Party

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One-night event brings kosher Asian marinade into kitchens nationwide.

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Soy Vay® will be giving friends and fans something good to talk about this November when their marinades and sauces enter kitchens and conversations across the country through House Party, Inc., America’s leading social media marketing company that drives consumer advocacy through experiential, in-home events. The Soy Vay® “This Stuff is GOOD!” House Party will encourage social influencers to spread the good word about Soy Vay as they prepare flavorful recipes using Soy Vay products at home with their friends and family. Soy Vay got its start in California in 1982, and over the years the line of five sauces and marinades has developed a devoted following among those in the know.

“House Party provides the perfect platform to engage passionate Soy Vay advocates old and new and encourage them to share their love for the brand within their social circles,” explained Chris Maher, CEO, House Party, Inc. “We know that putting a product – especially one as loved and talked about as Soy Vay’s Veri Veri Teriyaki® – directly into the hands of consumers is the best way to get people recommending, sharing and ultimately encouraging friends and family to buy.”

Each Soy Vay “This Stuff is GOOD!” party host will be supplied with a party pack that includes Soy Vay’s Veri Veri Teriyaki along with tasty recipes, valuable coupons, and more. House Party has also launched a Soy Vay party site designed to spread the word and generate conversations and recommendations about the product. Throughout the length of the campaign, hosts and guests will share their excitement online and off by posting party ideas and content across social channels, contributing to the party blog, participating in polls, and uploading fun photos and videos. Applications to host a Soy Vay “This Stuff is GOOD!” House Party are being accepted through October 19, 2012. Those interested may apply online at http://www.houseparty.com/event/soyvay.

“We realized that the people who already know about Soy Vay love to share their secret to making mouthwatering meals at home. With House Party, we found a great opportunity to take that conversation and spark it – in one night – all across the country,” said brand manager Stephanie Mann. “Our fans love Soy Vay because it’s a simple way to get complex, great tasting flavors out of the food they love to cook. We’re looking forward to everyone else catching on to the secret through House Party, too.”

House Party puts brands such as Soy Vay into consumers' hands, homes, and conversations, creating passionate advocacy proven to drive double digit lifts in branding and sales. To learn about House Party’s upcoming events and how to apply to be a host, visit http://www.houseparty.com. Brands interested in joining the party and mobilizing millions of existing advocates and potential consumers can find out more at about.houseparty.com.

About House Party
Established in 2005, House Party Inc. is the leading social media marketing company that drives consumer recommendations to build brands and increase sales. The company selects brand advocates from it's member based community of over 800,000 social influencers to host thousands of parties that spread brand recommendations to millions, online and off, for high ROI. House Party amplifies marketing initiatives by activating passionate advocates for the world’s best loved brands, including Kraft, ConAgra, Kimberly Clark, Budweiser, Diageo, Fisher-Price, Lego, and Sony. House Party is headquartered in Irvington, NY, with offices in Chicago, San Francisco and Los Angeles. For further information, please visit about.houseparty.com.

About Soy Vay
Soy Vay was created in California in 1982 when a Jewish boy and a Chinese girl shared their passion for cooking and began selling their Hoisin Garlic Asian Glaze & Marinade at county fairs. Soy Vay Enterprises, Inc. has since grown to offer five varieties of classic Chinese sauces and marinades, including the flagship Hoisin Garlic flavor and popular Veri Veri Teriyaki®. Soy Vay is sold at mass retailers and grocery stores nationwide, as well as online, in various-sized bottles and gallon containers. For more information, or to connect, visit Soy Vay at http://www.soyvay.com or on Facebook at http://www.facebook.com/SoyVay.

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Brittany Hohl
Co-Communications, Inc.
914.666.0066
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