In Web analytics, it’s easy for data to become inaccurate, with data problems including everything from duplicate, missing and contaminated data to privacy breaches and data leakage.
Orem, UT (PRWEB) October 19, 2012
ObservePoint has launched a new website at ObservePoint.com, which offers a more user-friendly design and new features that help the company better serve the Web analytics auditing needs of many industries and customers. ObservePoint enables companies to make better decisions based on more accurate reporting of website data.
“ObservePoint.com is now better organized and offers a clearer presentation to clients and potential clients interested in what Web analytics auditing can do for them,” ObservePoint founder John Pestana said. “In Web analytics, it’s easy for data to become inaccurate, with data problems including everything from duplicate, missing and contaminated data to privacy breaches and data leakage. Our goal is to help companies make correct decisions based on the website data.”
ObservePoint’s new website features:
- A free self-service account builder tool that makes it possible to input a Web address and gain an immediate grasp of how ObservePoint can help the site. Users do this without having to share any personal information.
- A self-serve pricing calculator that figures out the cost of just one audit or reoccurring audits based on how often the site is updated.
- A more mobile friendly design for analytics information on the go.
- Updated design elements including a new logo and wealth of information to better show the value ObservePoint provides.
“The new content has been designed to be meaningful to various stakeholders and their specific needs. For example, analysts will be able to find information on the most technical of questions,” said Matthew Miller, director of marketing for ObservePoint. “While a marketing executive will find case studies about data governance and quality assurance. These include information about why it’s important to have strong organizational data, and some success stories about what can happen when important business decisions are made based on audited, truthful data.”
The new website also has a section dedicated to education and thought leadership, which includes white papers, tutorial videos, press releases and more.
“If you want to learn about analytics auditing, this is the place to go,” Miller said.