Cutting Edge Mobile Start-Ups Win at iMedia Next Wave Awards

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Winners chosen after presentations to attendees at iMedia Breakthrough Summit after months of digital marketing community-based voting narrows field to 11 finalists in three categories.

Attendees of October’s iMedia Breakthrough Summit, October 14-17 in Austin, TX, chose three early stage mobile companies as winners in the 2nd Annual Next Wave Start-Up Challenge and Showcase. Next Wave’s 2012 focus was on highlighting cutting-edge technology companies redefining the mobile marketing industry.

The winners are:

  •     Mobile Shopping & Commerce Category: PogoSeat, for its real time, live-event seating upgrade app.
  •     Mobile Campaign Management & Analysis: Placed, a location-based analytics platform measuring and analyzing the paths and places people visit in the physical world.
  •     Mobile Entertainment: SeeMail, a mobile app that adds audio to the photo sharing experience

After a months-long process that started with hundreds of companies nominated through, 27 companies were selected by an industry Advisory Board to be reviewed and voted for online by the iMedia community, which chose 11 presenting finalists who made their way to Austin for the on-stage presentations and audience polling.

During the summit each finalist presented their company’s value proposition on stage, followed by questions from an on-stage judging panel. Then the summit audience of about 300 people texted in their votes for the winners in each category, and the winners were announced during an awards dinner Tuesday, October, 16.

Next Wave Advisory Board members include: Matt Doherty, mobile director, FRWD; Dave Knox, chief marketing officer, Rockfish and co-founder, The Brandery; Scott Kveton, chief executive officer, Urban Airship; Tricia Nichols, global lead of consumer engagement, media innovation & partnerships for The GAP; and Gordon Paddison, chief executive officer, Stradella Road.

About iMedia

iMedia is a community that inspires and propels the industry’s most powerful digital marketing partnerships, professionals and ideas through events and media. The company was founded in September of 2001 and is a subsidiary of dmg :: events.

About iMedia’s Breakthrough Summit: This year’s iMedia’s Breakthrough Summit, Keeping Pace with the Mobile Consumer, focused on the technologies, consumer trends, and marketing strategies at the forefront of mobile marketing evolution.

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Justin Loresco
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