Razorfish Recognized as Leader by Independent Research Firm in ‘Magic Quadrant’ Report

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Agency Cited in Report on Global Digital Marketing Agencies

Razorfish, one of the world’s fastest growing digital agencies, today announced its recognition in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies” as a “Leader.” The October 2012 report, authored by Richard Fouts, Research VP, Adam Sarner, Research Director and Andrew Frank, Research VP, identifies four categories of digital marketing agencies—challengers, leaders, niche players and visionaries—who are strategically and creatively leading the digital marketing industry. The report outlines that today these digital marketing agencies “are responding to demand from CMOs that are eager to adopt the dramatic impact of mobile and social computing.”

Razorfish is a forerunner in the “Leader” category, excelling in both its “ability to execute” and its “completeness of vision.” Gartner notes the agency “was a pioneer in breaking the mold” by integrating copywriters, developers and experience design engineers, thus creating a holistic interactive marketing foundation.

The report implies it is this foundation that has led to the agency’s continued success, claiming its strengths remain in the categories of business and industry insight; digital commerce, business process and technology; and user experience evolution.

"Razorfish’s performance in this report came as no surprise to me," said Bob Kupbens, vice president of Marketing and Digital Commerce at Delta Air Lines, a Razorfish client. "Razorfish has been instrumental in helping us maintain our leadership position as the travel industry’s foremost technology innovator. There are always unexpected issues that arise in any major project and I feel comfortable working hand in hand with them to address those challenges because I know the team will come up with creative, timely and innovative solutions.”

“We’re grateful that Gartner, Inc. has identified Razorfish as a ‘Leader’ in the ‘Magic Quadrant for Global Digital Marketing Agencies’ report,” said Bob Lord, global CEO of Razorfish and head of digital transformation for VivaKi, Publicis Groupe’s digital network. “We know the selection process is rigorous; we believe this honor echoes our ongoing commitment to provide our clients with holistic capabilities and groundbreaking experiences that leverage the convergence of media, technology and creativity.”

“As marketing executives continue to adapt to the evolving digital landscape, they are mandated to consistently create innovative social and mobile programs,” said Fouts. “This report is intended to highlight the digital agencies who are responding to this increased demand in the most visionary, thought-provoking ways—Razorfish is a leader among them.”

About Razorfish
Razorfish, the highest ranked digital agency in Advertising Age’s 2011 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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Isabelle Brenton

Britta Petersen
Razorfish
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