Torrington, CT (PRWEB) October 20, 2012
Enve Creative has redefined its business goals to be structured around offering results-driven strategy packages, which are tailored to socially responsible business owners and non-profit organizations intent on achieving long-term success from well-established goals within specific markets.
Since starting the business in 2009, the Enve Creative (http://envecreative.com) team has learned that the core marketing issue that today's business owners and non-profits face isn't, for instance, needing a website (although, that may be how they vocalize it). Rather, they need a strategy built around a website, and that website must be built around defined goals and a clearly targeted audience.
Depending on the industries they serve, the business or non-profit might need social media and email marketing to improve their visibility and viral reach. Within that context, updating their branding might be necessary. What they truly need is guidance, but a conflict can arise when people don't foresee the interlocking nature of online marketing or prioritize it consistently to see results.
"As the online marketing world has changed," says Sarah Espano, co-founder and lead strategist, "it's important for businesses and non-profits to understand that it is limiting and, in some ways, counter-intuitive to take individual marketing tactics in isolation. In fact, this disjointed, microcosmic approach can limit their progress.
"Instead, we think clients would be better served by a long-term strategy that encompasses all the online marketing and branding elements that specifically hit their target market while meeting measurable goals. The strategy will be flexible enough to allow for growth and adaptability over time, with constants being consistency and commitment to a success-driven timeline."
While Enve will continue to offer its full suite of design and marketing services - web design, email marketing, social media marketing, and more as listed on their Services page at http://envecreative.com/services - they will combine these services into specifically crafted packages suited to the budget and goals of each client.
"If a prospect prioritizes speed over quality, isn't willing to commit to the strategy long-term, and expects big results with little effort on their part, we're the wrong team for them. By changing the direction that our business is heading in, we're practicing what we preach: targeting clients who truly want to generate long-term success but, at the same time, understand that doing so means commitment and collaboration," Espano says.
In order to recommend the best package, the Enve team has developed what they call the Online Marketing Formula℠. Having an online marketing presence isn't about checking items off a list, as in: website—check!—Facebook—check!—email newsletter—check! The process is designed to identify clients' real problems and solve them, not just mark a project off a list of to-dos.
The Online Marketing Formula℠ includes:
Beginning in 2013, Enve will also ramp up their content marketing, augmenting their website's popular blog with resources about topics targeted at assisting struggling business owners and non-profit organizations: lead generation, defining your target market, selecting which online marketing efforts are right for your type of business or organization, and building a strategy around a defined schedule and process.
Espano relates, "The response from new prospects to the Online Marketing Formula℠ has been very favorable, and we're confident that we're heading in the right direction going forward."
To request a proposal and start a discussion with Enve Creative about the Online Marketing Formula℠, visit http://www.envecreative.com/proposal
About Enve Creative LLC
Enve Creative is an online marketing studio, specializing in crafting online marketing and branding strategies for socially responsible small businesses and non-profit organizations. Their distinctive Online Marketing Formula℠ is a platform for success-driven lead generation, and they are highly regarded for our client relations and responsiveness. Meet Enve at http://envecreative.com.