Tap for Tap Listens to App Developers and Launches New Service, the Tap Exchange™

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On October 15th, 2012, Tap for Tap changed their business model to allow app developers to promote their apps with 3 new ad units on their new service, the Tap Exchange™. This pivot represents a fundamental shift for Tap for Tap, moving away from exchanging impressions to exchanging taps between mobile apps.

Tap for Tap

Tap for Taps new ad units

Our app developers value the promotional impact of ad views, but place a much higher value on the app engagement that taps represent.

Tap for Tap began as a mobile app impression exchange back in April, 2012, giving app developers the ability to cross-promote their apps and generate installs for free. This switch to exchanging taps rather than impressions was prompted by feedback from app developers using the old platform.

“Our app developers value the promotional impact of ad views, but place a much higher value on the app engagement that taps represent,” states Co-Founder, Eric Dyck. Tap for Tap, featured earlier this month on TechCrunch, is already seeing great benefits from their move up the value chain. “Traffic has nearly doubled since implementing the changes,” says Dyck.

Tap for Tap’s proprietary algorithm has also grown in complexity as it delivers taps between compatible mobile applications. “The algorithm is improving tap-through rates and conversion rates,” reveals Sami Samhuri, Tap for Tap’s Lead Developer. “The goal of the tap matching algorithm is to provide the same value back to developers that they put into the Tap Exchange™.”

The new Tap for Tap developer interface boasts a robust set of features. The most prominent is the addition of three types of ad units - banners, interstitials, and app walls. These changes give Tap for Tap’s app discovery service the ability to be integrated into any app. In addition to the new ad units, Tap for Tap now offers install-tracking and geo-targeting for its app developers. Accompanying Tap for Tap’s transformation is a new logo and website.

About Tap for Tap

Based in Victoria, B.C., Canada, Tap for Tap is the Tap Exchange™ for mobile app developers. Tap for Tap provides developers the ability to cross-promote their apps and generate installs at no cost.

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Mike Williams
Tap for Tap
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