A greater range of games is widening the consumer market
London, UK (PRWEB) October 21, 2012
Computer games, or interactive entertainment as they have come to be known among industry players, are no longer the domain of teenagers and the socially awkward adult male. Games are now a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers, with only one-third of the population comfortable with the label 'gamer'. Still, the number of people who play games has risen over the past five years to incorporate non-traditional markets. Women are now playing games more than ever, and mobile phone gaming has opened the door to a large market as well. User-friendly devices such as the iPad are encouraging older generations to take up gaming.
The effect of the recession on the Computer Game Publishing industry has lead industry revenue to decrease by 1.9% per annum over the five years through 2012-13. According to IBISWorld industry analyst Craig Shulman, “weak economic conditions led households to postpone expenditure on non-necessary items and demand for games, particularly new ones, suffered”. Publishers were also wary about funding new games during the recession, in case the demand was not there. The industry is expected to continue to struggle in 2012-13, with revenue increasing by 1.0% to £452.3 million.
Industry revenue is forecast to return to growth over the coming five years to 2017-18. Shulman adds, “pent-up demand from the recession will help this along and as next-generation consoles begin to hit the shelves from 2012-13, a wave of growth will develop for new games titles”. However, publishers will face several structural issues. Delivering content directly to consoles via the internet will become more popular, while casual gaming via portable devices (especially mobile phones) will gain market share. Publishers will need to stay on top of these trends to remain competitive.
The Computer Game Publishing industry has a medium level of market share concentration with the top four companies accounting for just less than 50% of industry revenue in 2011-12. Concentration has been rising over the past five years due to mergers and acquisitions. Major companies include Activision Blizzard, Sony Computer Entertainment, Electronic Arts and Microsoft.
For more information on the Computer Game Publishing industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.
IBISWorld industry Report Key Topics
Companies in this industry publish video games for all platforms, including PC, Nintendo Wii, Xbox360, PlayStation 3, PlayStation Portable, mobile phones, the iPad and online platforms. Publishers generally fund the development of games (which is a different industry) and are responsible for the marketing of the game.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalisation & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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