Madrid, Spain (PRWEB UK) 19 October 2012
Bitext Sentiment enables customers to harness the power of social intelligence and connect with customers in entirely new ways.
Insights ecosystem taps into social data from leading social analytics vendors like Bitext.
Bitext, An LT-Innovate Award Winner 2012, today announced it has joined the growing Salesforce Marketing Cloud Insights ecosystem. Bitext Sentiment brings multilingual sentiment analysis, powered by deep semantic analysis, to the Insights ecosystem, helping companies leverage the power of social to connect with customers, partners and employees in entirely new ways. Uncovering key insights from millions of conversations that take place every day in social media can transform a company’s future. Real-time, multilingual sentiment analysis from Bitext gives companies the opportunity to understand their customers better and faster than ever before.
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The Power of the Salesforce Marketing Cloud Social Insights Ecosystem
Current industry solutions for sentiment analysis that are based on keyword spotting or machine learning fail to handle most of the subtleties of human language. This is especially true of complex languages like Spanish or Portuguese, and even more so when the Latin American varieties of these languages are considered. Bitext Sentiment is built from the ground up using processing techniques designed to handle the full complexity of natural language. By representing the intricacies of morphological variation and syntactic analysis in a powerful rule-based system, Bitext Sentiment can capture the nuances of meaning that make multilingual sentiment analysis such a challenging task.
Bitext Sentiment extends the power of the Marketing Cloud to provide companies with real-time insight into customer reactions on social media campaigns, enabling companies to then act swiftly and engage with their customers in the most effective manner.
Product Key Features
Uncover Actionable Intelligence with New Social Insights
The Insights ecosystem brings together 20 of the industry’s leading social analytics leaders to help companies accelerate their shift from passive social listening to real business results, turning insights into action. The industry’s most comprehensive solution for managing social media engagement, Insights allows customers to filter through the noise and quickly analyze large volumes of social data to generate actionable social intelligence and connect with customers in entirely new ways.
Availability and Pricing
Bitext Sentiment is now available as an add-on within the Marketing Cloud Insights dashboard. Using a new credits-based currency system, customers now have an easy and flexible way to pilot, purchase and combine social analytics offerings from more than 20 Insights partners.
About Salesforce Marketing Cloud
The Salesforce Marketing Cloud is the most comprehensive suite for social marketing.
Marketing Cloud is first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have a proven suite to manage all social marketing activity and access common assets in one place.
Bitext is a leading provider of OEM text analytics technology. Bitext develops semantic services for major European languages using a data-driven symbolic natural language processing system. Alongside integration into partner solutions including search, business intelligence and analytics, these services are available through two different channels: Bitext Consulting and the Bitext API, which provides a web service to open up the Bitext semantic technology to third-party developers. http://www.bitext.com