EDA Launches Breakthrough Market Insight Web Application, EDA Online

Meeting customers' market insight needs with a powerful, versatile, complex platform, EDA has launched a powerful new web application, EDA Online, which allows customers access to data-driven market insight via the country’s most extensive database of UCC filings. With EDA Online, equipment buyer records have been augmented with email addresses and Dun & Bradstreet data.

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Our goal is to provide a market intelligence tool that will offer our customers a competitive advantage, greater efficiency, more actionable results, and an even greater return on investment.

Charlotte, NC (PRWEB) October 23, 2012

EDA has launched a powerful new web application that provides rich equipment-data analytics capabilities. EDA Online allows customers access to data-driven market insight via the country’s most extensive database of UCC filings. With EDA Online, equipment buyer records have been augmented with email addresses and Dun & Bradstreet data, including D-U-N-S numbers, annual sales, additional contacts and credit-risk scores.

For nearly 25 years, EDA has offered market insight to customers who manufacture, sell, service or finance industrial equipment. EDA aggregates UCC data and offers data-driven insight to help shape business strategies, improve ROI, and locate qualified equipment-buyers in a variety of industries. These industries include agriculture, capital markets, construction, lift trucks, logging, office equipment, printing, machine tools, trucking and woodworking.

EDA Online offers multi-filter searches, customizable email alerts, automated report sharing and dashboard functionality compliant with multiple browsers, including tablet computers. For EDA customers who expect instant, mobile access to information, this means a capability to marshal the insight needed to exploit market opportunities as well as to develop and nurture selling opportunities.

“We began this product development and evolution process by assessing industry trends, redesigning our platform engine, and sourcing additional data points. Along that path, we turned to our best customers, who were very willing to be open with us about how market insight and on-the-fly analytical capabilities can best affect both their day-to-day processes and strategic business initiatives,” notes EDA President Bill Ault. “We confirmed what we’d already suspected: EDA needs to be part of our customers’ Big Data strategy. Their needs — along with advancements in technology — drove the development of EDA Online.”

“Our customers need us to help them navigate the vast amounts of available data. We assist them in distilling the key metrics that will help them in big-picture decisions as well as day-to-day sales and marketing leads,” adds Ault. “Our goal is to provide a market intelligence tool that will offer our customers a competitive advantage, greater efficiency, more actionable results, and an even greater return on investment.”

EDA Online is available by calling 800.288.8262 or emailing support(at)edadata(dot)com. More information can be found at http://www.thenewEDA.com.

About EDA
Since 1988, EDA, a division of Randall-Reilly Publishing Co., and its more than 60 associates and researchers, has provided data-driven market insight to those who manufacture, sell, service or finance equipment in the agriculture, capital markets, construction, lift truck, logging, office equipment, printing, machine tool, trucking and woodworking industries. EDA’s insights and robust platform of transactional-based data help businesses guide strategic planning and day-to-day operations; identify regional hot spots and competitor market share; anticipate growth trends and emerging markets; exploit new product opportunities; and target qualified prospects using detailed contact information and equipment purchasing histories. EDA offers insight its customers can act on, resulting in a competitive advantage and a positive return on investment.


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