HookLogic and DealerOn Partnership Empowers Dealers to Maximize Volume and Quality of Lead Generation

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Enterprise Agreement Provides DealerOn Customers with Open Access to HookLogic's Award Winning Web2Show Technology

HookLogic, the industry leader in understanding and influencing shopper decisions to win the Moment of Truth™, and DealerOn Inc., the leader in online marketing companies serving the retail automotive industry, today announced the formation of a partnership aimed at helping DealerOn’s auto dealers convert more leads to showroom visits and sales. DealerOn’s dealer customers will now have access to HookLogic’s Web2Show solution that will be fully integrated in their dealer website suite.

DealerOn provides a full spectrum of online marketing solutions to auto dealership customers including car dealer websites, SEO, social media and online reputation management search, and lead nurturing tools. HookLogic’s solutions provide dealers with an advanced platform for managing the delivery of time-sensitive, high-value incentives that can only be redeemed in-store, turning qualified leads into showroom visits and test drives. As a result of the partnership between the two industry leaders, HookLogic’s Web2Show solution will be incorporated into DealerOn’s dealer website and eAutoSavings, giving DealerOn’s customers premier access to the Web2Show technology suite that includes geo and behavioral targeting.  Both companies will be able to leverage their partnership with Dataium to make this dealer solution best-in-class.

“DealerOn's main goal is to make sure that our customers get more qualified traffic to walk through their showroom doors. Lead2Show is a tool that helps that conversion happen. Our partnership is a natural, valuable fit, and we’re excited to see our customers reap the benefits,” said Amir Amirrezvani, co-founder and executive vice president of DealerOn.

“The new strategic agreement between HookLogic and DealerOn adds another level of engagement that helps us win the moment of truth and encourages car shoppers to come into the dealership for a test drive,” said David Metter, president of automotive for HookLogic.

About HookLogic’s Incentive Solutions for the Auto Industry
HookLogic is the industry leader for understanding and influencing shopper decisions to win the moment of truth. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include many of the top 10 dealer groups, DCH, MileOne, Jim Ellis, Jeff Wyler,Germain Motor Cars, Suburban Collection, Acton Toyota, OEM, agencies, and vendor partners. Learn more at http://www.lead2show.com or call 855-LEAD-2-SHOW.

About DealerOn
DealerOn, Inc. is the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to dealers including car dealer websites, SEO, social media and online reputation management, paid search, and lead nurturing tools. DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. DealerOn was named the Top-Rated Website Provider by Driving Sales and their customers websites won both the Spring 2012 and the Fall 2012 Digital Dealer Website Excellence Awards. Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.

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Erin Geoghegan


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