"Punchh offers the best combination of mobile, social and loyalty technologies that operators need to engage loyal customers while delivering measurable ROI," said Jitendra Gupta, CEO of Punchh.
Cupertino, CA (PRWEB) October 22, 2012
More than 100 top-level restaurant executives will play Punchh’s AppScanWin game at the Fast Casual Executive Summit, Oct. 21-23, in San Diego, to experience next-generation customer engagement for restaurants.
The annual Fast Casual Executive Summit unites restaurant professionals, all at the level of vice president and above, from major chains including Boudin Bakery, Pacific Catch and Rita’s Italian Ice, to share common interests and concerns. As an event sponsor, Punchh, the first and only smartphone-based social loyalty platform created for restaurants, worked with event organizers to develop a game to help executives engage at the conference and learn about its mobile technology.
According to Jitendra Gupta, CEO of Punchh, the game simulates the way restaurant customers will use the Punchh app. He added that Punchh offers the best combination of mobile, social and loyalty technologies that operators need to engage loyal customers while delivering measurable ROI. Jonathan Fornaci, CEO of Rita’s Italian Ice, will present the case for his decision to implement Punchh throughout Rita’s 625-unit system at the “Show Me the Money: Word of Mouth Marketing in the Mobile Era” session during the event.
“As business leaders, everything we do must equate to bottom-line results,” Fornaci said. “If 75 percent of our customers are willing to refer our brand to their friends, and 55 percent of customers carry smart phones, then we want to engage them and reward them for their loyalty and referrals using social media on mobile devices.”
The game begins as the conference kicks off with executives downloading the Punchh app onto their mobile devices. Throughout the day, they will receive push notifications and will scan QR codes right from their phones, to check into conference sessions. They can post reviews that will be displayed on digital dashboards at the event. Those who accumulate five Punchhes will win prizes, similar to the way restaurant operators use Punchh to reward their own loyal customers.
Punchh is a social loyalty platform for restaurants that harnesses the power of customer word of mouth and referrals through social media to drive business and provide measurable, real-time results. Headquartered in Cupertino, Calif., and launched in 2010, Punchh is accessed by customers through an intuitive and fun smartphone application and is a powerful marketing platform for restaurants that directly engages and incentivizes customers. The Punchh platform incorporates best of breed mobile and social technologies including patent-pending social referral tracking algorithms, provides flexible validation technologies for operational efficiency and fraud prevention, and custom-built applications to ensure brand consistency. Growing rapidly, Punchh currently serves more than 900 locations including AJ Bombers, Baldino’s, Buckhorn Grill, Burger Life, Hungry Howie’s, Pacific Catch, Rita’s Italian Ice, and Tri Tip Grill. For more information, visit http://www.punchh.com.