Southern Pines (PRWEB) October 22, 2012
The Pinehurst, Southern Pines, Aberdeen area Convention & Visitors Bureau (CVB) garnered three marketing awards at the recent North Carolina Tourism Leadership Conference (TLC). During the annual meeting, the Destination Marketing Association of North Carolina (DMANC) recognizes and awards CVBs for unique, creative and effective marketing activities within a 12-month period. The awards judging committee was comprised of travel and tourism professionals. Judges represented CVB peers from other states, advertising executives, meeting planners, website designers and editors of international meeting and convention trade publications.
Categories for the marketing awards include Print Advertising for Leisure and Group Markets, Local Constituents Communications – Annual Report or Newsletters, Publications for Niche Marketing and Visitors Guide, Destination Marketing Initiatives – Web Based and Other. Winners were selected within their budget categories – small, medium, and large. The CVB was judged in the large budget category. Other CVBs in that category include Greater Raleigh, Cabarrus County, Durham, and Currituck Outer Banks Travel & Tourism.
The CVB won the platinum award for print advertising - group; the gold for constituent communications - newsletter; and gold for best publication- visitors guide. The CVB was bested by only one other CVB that received four awards. With 40 organizations in the competition, the CVB clearly positioned itself as a leader in destination marketing for North Carolina.
According to Caleb Miles, President & CEO, “Inside the state, the DMANC stamp of approval is highly valued. Locally this recognition is extremely meaningful to our board, staff, and constituents as well as to our overall efforts to market our destination.”
The DMANC, founded in 1976 by seven member destinations has grown to now include some 40 destination marketing organizations (DMOs) throughout the state. DMANC originally was organized to form a network of local tourism promotion agencies working cooperatively to promote North Carolina, thus benefiting each member organization and the whole state. North Carolina’s destination brand has secured its position as the sixth-most visited state in the country.