Society of American Florists Signs Marketing General to Manage Mailing List

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MGI now manages the mailing list of the Society of American Florists, whose members are retailers, growers, wholesalers, importers, manufacturers, and educators in the floriculture industry. SAF also hosts the very popular website

Marketing General Incorporated (MGI) has been appointed manager for the direct mail list of the Society of American Florists (SAF), effective immediately. This list management arrangement is in addition to membership acquisition and retention work MGI already performs for SAF.

SAF members are busy professionals who are the nation’s retailers, growers, wholesalers, importers, manufacturers, suppliers, and educators in the floriculture industry. SAF helps its members sell more flowers by educating consumers with aggressive public relations and web-based consumer help, including the very popular website,

Because SAF is the only national trade association that represents all segments of the U.S. floral industry, the membership mailing list gives mailers a great tool to help these entrepreneurs with marketing materials, business-building products and services aimed at small businesses, and guidance on ways to improve productivity, boost sales, and enhance their professional image. Many SAF members are small business that have information and purchasing needs beyond the flower industry, including software, shipping materials and services, gifts, office supplies, and business development tools and training.

SAF’s very apt slogan is Your Growth is Our Business, and this membership is receptive to promotional mailings that help them (and their businesses) thrive.

The list of more than 16,000 active SAF names is available to help mailers reach these influential professionals. The list is 100% direct-mail generated and frequently updated, CASS-certified, and the NCOA certificate is available for U.S. addresses on request. The list had been withdrawn from the market earlier this year and was briefly managed in-house.

For more information on the Society of American Florists mailing list and other MGI List offerings, please contact List Manager Tina Cherry, 703.706.0309, CCherry(at)mgilists(dot)com, or visit


Marketing General Incorporated brings to associations and businesses more than 30 years of strategic insights from testing, market research, and data analysis of member behavior and membership marketing.

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Tina Cherry

Barbara Armentrout
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