SHREVEPORT, La. (PRWEB) October 21, 2012
A recent independent survey of companies using custom on-hold messages in their phone systems has found that the On Hold Company (http://www.onholdcompany.com) received some of the highest ratings in its industry.
On Hold Company clients showed both high satisfaction and customer loyalty in the survey by Greystoke Insights. Nearly 90 percent of On Hold Company clients said they would recommend on-hold messaging to others.
"We're happy, but not surprised by these results because customer satisfaction is always our priority,” Bryant Wilson, On Hold Company CEO, said. “Our sales and production team works with customers to create the perfect blend of message, music, and brand."
On Hold Company clients also have been loyal through the years. Almost half of the clients surveyed have been with On Hold Company five years or longer.
“Some of our customers have been with On Hold Company since as early as 1994,” Wilson said. “We're proud of that customer loyalty and never take it for granted.”
The Greystoke survey also showed 88 percent of respondents said on-hold messaging is a useful marketing tool that adds value to their business.
Eight out of 10 clients surveyed said they purchased on-hold messaging to enhance their image and professionalism with callers. Other top reasons mentioned were promoting the sale of products and services (76 percent) and entertaining or informing callers while they wait (63 percent).
About one-third of On Hold Company clients surveyed said they receive more than 150 calls a day, and seven out of 10 of those calls are put on hold on average. Of those callers put on hold, 63 percent wait between 15 seconds and one minute — long enough to hear some marketing content without being too long a wait.
“Our creative team knows how to craft compelling on-hold messages that make a big impact in a small amount of time," Wilson said.
And 18 percent of respondents said on-hold messaging contributed directly to sales. The mean number of sales reported was 75. If the average sales was $2,500, that equates to $187,500 a year in sales attributed to on-hold messaging.
On Hold Company (http://www.onholdcompany.com) has been in business since 1994 and provides on-hold marketing for more than 13,000 clients across North America. The company, located in Shreveport, La., also provides digital signage solutions, telephone voice prompts and overhead music and messaging services.