North Carolina State University Endorses Groovystuff Design Challenge

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Groovystuff and the Industrial Design Department at North Carolina State University are pleased to announce a collaboration and education-to-industry cooperative for the fall of 2012.

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The Groovystuff: By Design Product design Challenge with NC State provides retailers and interior designers a first look at the next trend of products made specifically for the emerging Gen Y consumers and buyers entering the workforce after graduation in 2013. In addition, the collaboration with NC State gives undergraduates real world exposure to the residential home furnishings market prior to graduation and a reason to join the home furnishings industry.

Fifteen students under the leadership of Professor Bong IL Jin are charged with designing a furniture, lighting, or home décor product that emphasizes form, structure, and sustainable furniture manufacturing practice using the reclaimed materials found in the Groovystuff brand. Utilizing an educational platform that emphasizes a “Balanced Contrast”, Professor Bong disciplines future design gradates on the considerations of more vs. less, simple vs. complex, abstract vs. tangible, and proven vs. unproven design when tapping into functional “Design First” products for the next generation of consumers. The student design must be aesthetically pleasing, expressive, innovative, and competitive enough in actual sales to be considered for mass-production and inclusion in the exclusive, celebrity endorsed, Dick Idol Legends Collection.

In addition to holding a previous chair position for the industrial design department at the Narai Academy of Industrial Design in Seoul Korea, Professor Bong IL Jin has worked extensively within the Korean automotive industry at both Kia Motor Company and GM Daewoo Motor Company and was recognized by the government of South Korea from 1995-1997 where he served as a Design Advisor for the Korean Institute of Design Promotion. Since joining the faculty at NC State in 2000, Professor Bong has been recognized for leading students from the Industrial Design program through national and international education to industry sponsorships and exhibitions that have directly contributed to the ability of his graduates to gain employment after graduation. Professor Bong IL Jin can be reached at: bjin (at) ncsu (dot) edu.

To introduce future graduates to the residential home furnishings market, the Groovystuff: By Design Challenge is set up as a two stage process. Stage one of the contest, students will be competing for the “Popular Vote at Market” and a cash prize by submitting a 20” x 30” product board, a ¼” scale model, and a 42” tall pedestal for display and presentation of their models to the retailers, designers, and trade professionals attending the Spring High Point Market, April 20-25, 2013. In stage two, Groovystuff will then put these innovative designs into production and launch the finished goods six months later at the October 2013 High Point Market. Students will then be competing for the grand prize: “Most Written Orders at Market” and rewarded with an additional cash prize, inclusion in the celebrity endorsed Dick Idol Legends Collection, permanent royalties for life, and a reason to join the residential home furnishing industry.

For the High Point Market, Groovystuff and co-sponsor IMC properties help to broaden the educational outreach of university programs across the country by giving them real world market experience and exposure in “The University Hall of Innovation & Job Creation”, a sponsored space at market that provides future graduates with networking opportunities and a platform to build on their association with the industry prior to graduation.

About the company:
Founded in 1998 by Chris Bruning, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point, NC (The Suites at Market Square, G-1025), Las Vegas (World Market Center, B-146), and once a year at the International Causal Furniture Market in Chicago, IL (The Merchandise Mart, No. 8-9036A). For more information, please visit or

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Chris Brunning
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