His expertise will help us deliver measureable ROI for marketers looking to drive greater revenue through analytics-driven initiatives
Hunt Valley, MD (PRWEB) October 24, 2012
WebbMason, http://www.webbmason.com, an integrated marketing solutions and services company headquartered in suburban Baltimore, today announced the appointment of Revolution Analytics CEO David Rich to its Board of Directors.
Rich brings more than 30 years of experience to WebbMason in business analytics, growth strategies/new business development, client business transformation and management of partnerships and alliances. In the Customer Relationship Management (CRM) and ERP/supply chain areas, he has partnered or consulted with companies such as Merkle, Unica, Aprimo, SAS, SAP, Teradata, Oracle/Seibel and Microsoft Dynamics.
"Dave Rich provides valuable insight -- particularly in CRM and Analytics – as we move more aggressively into the marketing software market to better serve tactical and strategic marketers in addition to our traditional purchasing, ops and procurement customers," said WebbMason President and CEO Warner Mason. "Dave understands how Big Data factors into marketing today. His expertise will help us deliver measureable ROI for marketers looking to drive greater revenue through analytics-driven initiatives."
Rich commented, "WebbMason is well known for its innovative print management and promotional solutions. Now it's sharpening its focus on next generation, integrated marketing -- providing the software tools and capabilities marketers need to drive and automate the most complex campaigns. This is an exciting time at the company, and I am very pleased to play a role in its success."
David Rich is CEO of Revolution Analytics, where he helps large organizations and academic institutions worldwide grapple with Big Data. He also sits on the board of River Logic, a provider of business analytics technology. Across a 28-year career at Accenture, he led Accenture Analytics and the CRM Service Line globally, as well as Accenture’s Electronics and High Tech Industry Services. He also was responsible for the Communications, Media, and High Tech Operating Unit in North America. In that capacity he managed key relationships with AT&T, HP, Microsoft, among others, and influenced Accenture’s overall alliance strategy.
Rich has contributed articles to and/or been quoted in BusinessWeek, Forbes, The Financial Times, The Wall Street Journal, National Public Radio, and other business media. He has presented at C-level leadership forums including the World Customs Organization, SAS Global Forum, Aprimo Global User Conference, and Business Leader Conference in Brazil and Eastern Europe.
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a winning combination of industry expertise, exceptional promo and print management capabilities, and technology innovation. Solutions include marketing resource management (WM MarketingBench™), on-demand document printing (WM DocBuilder), and online workflow management (WM Connect), in addition to website development, PURL design, search, email marketing, social media, and marketing analytics, through its WebbMason Interactive services. WebbMason has 20 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States. Learn more at http://www.webbmason.com.
Social media tags: #WebbMason, #print management, #digital marketing, #integrated marketing
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