Atomic Direct Founder’s Direct Response TV Book Now on Kindle

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Industry veteran Doug Garnett’s book ‘Building Brand with Direct Response Television’ comes amidst growing recognition of value of direct response TV advertising campaigns.

Atomic Direct Agency

One of the best-kept secrets of direct response TV is how it continues to prove effective in delivering increased foot traffic and boosting in-store sales.

Industry veteran Doug Garnett’s book, ‘Building Brand with Direct Response Television’ is now available as an electronic book for the Amazon Kindle®.

Garnett is founder of Atomic Direct, a Portland, Ore.-based direct-response television advertising agency, that was recently honored with four Telly Awards—the industry’s equivalent to movie Oscars®.

“This is a very positive step in making the book available to a wider audience and will hopefully do more than entertain readers,” said Doug Garnett, president of Atomic Direct. “With 30+ years in the business, I’ve experienced firsthand the power of Direct Response TV, and also, unfortunately, how this industry has been mired down in the misperception of ‘yell and sell.’ One of the best-kept secrets of DRTV is how it continues to prove effective in delivering increased foot traffic and boosting in-store sales. “

Garnett’s Kindle Edition ebook is available from the Amazon bookstore for $9.99 and is available immediately: http://tinyurl.com/9pjanbk.

Some of the chapter headings for the book include:
--The Hidden Power of Direct Response TV
--The Truth About Common DRTV Myths
--Is DRTV Right for You?
--The Shelf Potato
--How to Succeed with Direct Response TV
--Thoughts on New and Social Media

The book is filled with numerous client examples, stories about product marketing, from insurance to do-it-yourself tools and thoughts on how to leverage social media to get customers to ‘friend’ your company.

About Atomic Direct
Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Visit the company online at: http://www.atomicdirect.com or link to the blog: http://www.atomicdirect.com/blogs-more/

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Jack Hardy

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