(PRWEB) October 23, 2012
The latest Google algorithm changes, (Penguin, Panda and now the most recent Exact Match Domains) no doubt continue to shake up the online community. SEO consultant and Director of Sydney SEO Services, Ilana Wechsler, believes the landscape of SEO is changing. “Gone are the days where you can buy a bunch of cheap links, or employ a shady SEO agency to rank for your target keywords. These days, companies need to adopt a diverse and comprehensive internet marketing campaign if they want to build a robust strategy to sustainably rank for competitive keywords.”
That is why, Sydney SEO Services have now introduced a complete press release writing service, adding to their existing suite of SEO services. Existing SEO services offered are keyword research, on and off page search engine optimisation, content distribution, link building, email marketing and now added to these offerings is the SEO press release service.
The recent Google updates have clearly highlighted the importance of a sound SEO strategy. Wechsler states, “Press releases are no doubt one of the most powerful SEO tactics you can employ, and these days, are a necessary component to any SEO campaign.”
Wechsler also states “Google absolutely loves press releases and places great weight upon them as they provide fresh, new, relevant content. You also generate a large amount of backlinks all from different IP addresses which provides a huge SEO boost. You may even attract potential interviews from the media. That is why press releases offer one of the best value for money SEO techniques you can find”.
Many businesses were badly affected by the Google Panda and Penguin updates and Sydney SEO Services claim that issuing press releases can also be a great way to more quickly recover from these updates. Whilst employing a range of techniques can be of benefit, issuing press releases in conjunction with updating a website with fresh and relevant content are two of the most effective steps which Sydney SEO Services recommends should be taken to kick start a rapid recovery.
Companies who are interested in taking advantage of this premium press release service to boost their online visibility can visit http://www.sydneyseoservices.com.au for more information.
About Sydney SEO Services
SydneySEOServices.com.au, a Sydney-based company, is a full service search engine optimization (SEO) consultancy.
The company provides an extensive range of SEO services in Sydney including, search engine optimization Sydney, keyword research, article marketing, Google Places optimization, press release writing, email marketing, and also one-on-one consulting. VClick here to visit their website or call 0435 938 837