The Tooth Fairy Celebrates “Character Counts Week” With Award-Winning “Kindness Kits”

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The Royal Council of Real Fairyland announced today The Real Tooth Fairies will participate in the 18th annual, worldwide "Character Counts Week" celebration. The announcement follows proclamations by the U.S. President, the U.S. Senate, state governors, and officials around the world.

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Parents are amazed by how excited girls become about doing kindness.

The Royal Council of Real Fairyland - http://www.therealtoothfairies.com - announced today that The Real Tooth Fairies will participate in the 18th annual worldwide "Character Counts Week" celebration. The announcement comes in support of proclamations by the U.S. President, the U.S. Senate, state governors, and officials around the world that October 21st through the 27th, 2012 is “Character Counts Week. Last year 8 million kids in 60 countries participated. This year, the millions of girls who visit TheRealToothFairies.com from nearly 200 countries will be invited to be heroes for kindness and do kind acts where they live.

“Character-building is a strong focus for us,” says Marilyn Bollinger, President of the Real Tooth Fairies, LLC, “Character Counts Week puts everyone’s attention on building a culture of kindness and that makes girls very conscious of the joy in giving to others as it develops empathy and an ethic of service. This is a driving force behind The Real Tooth Fairies mission.”

In fact, The Real Tooth Fairies Kindness Kits have been honored by Creative Child Magazine, with its “2012 Kid’s Product of the Year Award” and by Dr. Toy with the “Top Ten Toys of the Year” in the socially responsible category. The Kindness Kits are the foundation of an online Kindness program that inspires girls ages 5-10 to do kind acts within their families and communities to make the Earth a better place. The online program Every Kindness Counts and the Kindness Kits can be found at The Real Tooth Fairies family website at http://www.therealtoothfairies.com/kindness.

“Parents are amazed by how excited girls become about doing kindness.” says Bollinger. Not only do girls get the satisfaction of performing an individual kindness, they can go on the website and see how their kind act has changed the daily kindness score on Planet Earth. Each time a girl does a kindness, the Earth’s Glow Score goes up by one – so girls can help ensure that kindness wins every day. It becomes very clear that every kindness they do really does count.”

Here’s how to get started being a hero for kindness with these magic Tooth Fairies. First, a girl joins the online world at http://www.TheRealToothFairies.com – for free. She takes the Royal Quiz, which gets her matched up to her Real Tooth Fairy. In so doing, she discovers that the six Real Tooth Fairies are revealing themselves and their world to Earthies so kids will be heroes for kindness and change the world.

To begin the Every Kindness Counts Program, a girl goes to the Kindness Station on the website to pick her first kind act (in the form of Kindness Tickets). She then does that kindness in her family or community. When she marks a Kindness Ticket as DONE in her online record, she earns a virtual Kindness Award Ribbon and she’s off and running, working her way up through 8 Kindness Levels such as “Ladybug” and “Butterfly” and earning Kindness ribbons for each kind act and a Kindness charm for each new Kindness Level she reaches. Girls love to watch their Kindness bracelet fill up with the Kindness charms and each charm reminds them of all the kindness they did and the positive impact it had on others.

About The Real Tooth Fairies
The Real Tooth Fairies are represented to Earthies by the Royal Council of the Real Fairyland, LLC, an entertainment company dedicated to the production of excellence in programming and interactive media, tied to consumer products that inspire imagination, foster creativity, and encourage children to spread kindness and change the world. The Real Tooth Fairies focus on character building through positive role models, the 20 Lost Tooth Virtues, and Every Kindness Counts. In addition, a school kindness program involves students in a 4-week program wherein kids are heroes for kindness in their family, school, and community while supporting a global charity.

Marilyn Bollinger, president of The Real Tooth Fairies, is the author of 30 Disney books and has consulted for LeapFrog, Fisher-Price and other top children’s companies. As a licensed clinical social worker, she practices family and children’s therapy and is leader of parenting workshops. And of course, she’s honored to be the Earth’s ambassador to all things Real Fairyland, where Love is Magic and Every Kindness Counts!

For more information on the Real Tooth Fairies, please contact: Rachel Frankel at 910.509.0565.

Learn about the Real Tooth Fairies at http://www.TheRealToothFairies.com/guest-services/about-us. Girls can Get Matched to their Tooth Fairy at http://www.TheRealToothFairies.com/registration.
Girls can ask their tooth fairy to fly personalized tooth fairy letters to their pillow at http://www.TheRealToothFairies.com/ask-magic-letters. Shop for treasures at The Real Tooth Fairies Magic Street Shops at https://shop.therealtoothfairies.com/ For a Guide & Gift for parents to get a free Personalized Tooth Fairy Letter go to http://www.ToothFairyForParents.com. To spread Kindness in your family today go to http://www.therealtoothfairies.com/kindness.

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