ORLANDO, FL (PRWEB) October 22, 2012
Gaurav Bhalla, Ph.D., Chief Innovation Officer at Passenger (http://www.thinkpassenger.com), the leader in innovation and research community software, will be joined by Jenny Danzi, Associate Marketing Manager, Mountain Dew, PepsiCo and Karen Manne, VP Research, ABC Studios at the PDMA¹s PIM 2012 conference this week as he presents the effectiveness of using brand communities for innovation and co-creation.
Dr. Bhalla says, “Merely applauding hot ideas like customer communities and co-creation is not enough. More important is learning from clients' implementation stories, how they use customer communities and co-creation to create value for themselves and their customers. Which is why I am looking forward to our clients, Mountain Dew (PepsiCo) and ABC Studios, sharing their knowledge and experience about co-creation in customer communities with PIM 2012 attendees. I am sure the participants will find the case studies informative and inspiring.”
Dr. Bhalla and Ms. Danzi will participate in the Monday morning discussion Capturing the Value of Co-Creation and present case studies from Mountain Dew on innovation through Passenger customer communities. To be followed by Wednesday’s Visionary Keynote: Customer Communities and Co-Creation: How to Get It Right where Dr. Bhalla presents his keynote and Ms. Manne will share ABC Studio’s best and next practices for co-creating new products and customer experience using Passenger communities.
Full schedule of PDMA PIM 2012 event can be found at http://www.pdma.org
Passenger communities enable the worlds leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.