Passenger and Clients ABC Studios and Mountain Dew to be Showcased at PDMA Conference

Dr. Gaurav Bhalla, Passneger's Chief Innovation Officer, and select clients to present customer community case studies of innovation and co-creation

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Enabling Innovation & Insight

Merely applauding hot ideas like customer communities and co-creation is not enough. More important is learning from clients' implementation stories, how they use customer communities and co-creation to create value for themselves and their customers.

ORLANDO, FL (PRWEB) October 22, 2012

Gaurav Bhalla, Ph.D., Chief Innovation Officer at Passenger (http://www.thinkpassenger.com), the leader in innovation and research community software, will be joined by Jenny Danzi, Associate Marketing Manager, Mountain Dew, PepsiCo and Karen Manne, VP Research, ABC Studios at the PDMA¹s PIM 2012 conference this week as he presents the effectiveness of using brand communities for innovation and co-creation.

Dr. Bhalla says, “Merely applauding hot ideas like customer communities and co-creation is not enough. More important is learning from clients' implementation stories, how they use customer communities and co-creation to create value for themselves and their customers. Which is why I am looking forward to our clients, Mountain Dew (PepsiCo) and ABC Studios, sharing their knowledge and experience about co-creation in customer communities with PIM 2012 attendees. I am sure the participants will find the case studies informative and inspiring.”

Dr. Bhalla and Ms. Danzi will participate in the Monday morning discussion Capturing the Value of Co-Creation and present case studies from Mountain Dew on innovation through Passenger customer communities. To be followed by Wednesday’s Visionary Keynote: Customer Communities and Co-Creation: How to Get It Right where Dr. Bhalla presents his keynote and Ms. Manne will share ABC Studio’s best and next practices for co-creating new products and customer experience using Passenger communities.

Full schedule of PDMA PIM 2012 event can be found at http://www.pdma.org

About Passenger
Passenger communities enable the worlds leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.


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