(PRWEB) October 23, 2012
Google has expanded past just being a search company offering business services like Gmail and Google Drive and now they’ve expanded their field trial of including these services within search results. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this indicated future changes Google will make.
“This field trial of integrated search across Google products highlights the intention of Google to improve their search results by ultilizing all the services that they provide. I’m strongly urging all business owners to engage with Google not just on a SEO campaign but also to engage with its business services and social media services.” Said Mr Junghenn.
The field trial at the moment is purely opt in, where consumers will allow Google to test the search results with them. What occurs is when completing a search it will show results on the right hand side of the search results with links to items within your Gmail and Google Drive, which match your search criteria.
“This really is just one step away from showing results from your Google Plus account as well. I can see a day where Google will include this which will further enhance the effectiveness of Google Plus for businesses” Said Mr Junghenn.
The initial trial of this functionality was restricted just to Gmail search results but this has now been widened based on the positive results that Google has seen. Keep an eye on future changes as Google positions itself for the next online evolution.