(PRWEB) October 24, 2012
As the global trend toward ‘personalisation’ accelerates and as consumers look to create their own ‘personal brand’, Wrappz, a global player in the customisation and protection of technology and devices, launches operations in Australia. This exciting venture includes manufacturing facilities here and in New Zealand, ensuring a high-quality product and fast delivery.
Wrappz produces premium, personalised, protective vinyl skins and hardcases for a multitude of devices and allows individuals to upload their own photos, create their own designs or choose images from leading artists.
Made with premium materials from 3M, Wrappz skins protect devices with a tough, anti-scratch, anti-UV cover. The hardcases are made from high-grade polymers - the same material used for space helmets thus providing superior strength and flexible. What’s more, the ink used to create ‘personalised’ images doesn’t spread any harmful VOCs in the environment, making it a true environmentally friendly, light solvent ink.
Wrappz is looking to aggressively pursue the Australasian market and believes that discerning consumers are eager to express their individuality, creativity and personal style whether it be through a range of phone covers such as custom iPhone case and Samsung Galaxy skins; laptop skins, personalised iPod covers, kindle covers, Xbox covers, etc.
Having recently secured an international deal with Sony, scored partnerships with Tesco in the UK, McDonalds in Spain, Nokia in India, Carphone Warehouse in Ireland, and others, Wrappz is set to enter the Asia Pacific market. To that end they have appointed Sam Footer from the UK as General Manager, Australasia. Under the direction of Mr Footer, Wrappz will follow the European model by forming partnerships and alliances with online powerhouses, major retailers, Telco providers and big technology brands to allow their customers to personalise their products. Additionally Wrappz will market directly to consumers via its Australian website http://www.wrappz.com.au and various social media platforms.
Mr Footer said: “Personalising your device whether a smart phone, laptop, tablet or game console has already spread like wildfire throughout Europe and USA. While it hasn’t quite caught on in Australia, we see the tremendous opportunity for its growth here and in Asia Pacific.”
Wrappz has also appointed two key industry players as non-executive directors to the Australian board. They are Gavin Gomes, a former Telstra senior executive and seasoned online, telecommunications and channels expert, and James Saldanha, a successful entrepreneur who brings across his indepth photo imaging and online business knowledge. James was a key driver in the Australian business success story of Whitech, creators of the market leading photo kiosk and online software, now owned by Fujifilm.