Nashville, TN and Chicago, IL (PRWEB) October 22, 2012
edoSM, the leader in personalized card-linked offers, announced the appointment of Tony Santillo to executive vice president of product and strategy. In this role, he will drive the company’s growth strategy across product innovation, analytics and international expansion. Santillo brings more than 17 years of experience driving innovation and product marketing strategies for brands in the financial and digital spaces including Capital One and AOL.
Through their 140+ bank partners, the edo card-linked offers platform currently helps more than 200 local and national merchants connect advertising with in-store results by delivering highly-targeted, instantly redeemable deals which are automatically available through consumers’ credit cards, debit cards and mobile devices. edo recently raised $15 million in Series C funding, which it will use to accelerate the adoption of its card-linked offers platform, step up growth efforts across the local, small and medium business (SMB) market, and scale the reach of the edo offer and content network.
“There are an overwhelming amount of mobile advertising choices available to the brand marketer today, but many have unproven ROI and are complex for both the merchant and consumer to use,” said Ed Braswell, CEO, edo. “Tony’s knowledge and experience building successful mobile product strategies for market leaders like Capital One and AOL will be a tremendous asset to the edo team as we continue to expand our product offerings and market presence.”
Santillo brings deep expertise and experience in mobile and digital innovation, product management and partnership negotiation to edo. He most recently defined and led Capital One’s industry-leading mobile strategy, including development and implementation of Capital One Deals, a card-linked rewards program recognized by industry leaders as a breakthrough initiative to drive cardholder value, loyalty and engagement. Previously, Santillo held business operations and product marketing positions at AOL; Mobile Posse, a provider of next-generation mobile marketing and mCRM and CARFAX, a provider of vehicle history information.
“edo has revolutionized how people shop and save and has created measurable business value for financial institutions and merchants alike,” said Santillo. “It is an honor to join such a talented team at a time when the company is poised for tremendous growth. I look forward to helping edo build upon its success, driving product innovation and market expansion both here in the U.S. and abroad.”
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit http://www.edointeractive.com.
Watch edo in action: http://bit.ly/edoproductvideo. Follow edo on Twitter, using @edointeractive.
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