CAMBRIDGE, MA (PRWEB) October 22, 2012
Today, Quant5, Inc., a leader in Predictive Analytics Software as a Service (SaaS) solutions, announced the general availability of the Quant5 Customer Analytics application suite that empowers businesses to find the actionable, multi-dimensional insights needed to develop streamlined strategic and tactical directives that increase profits, decrease costs, and improve marketing potency.
Quant5’s Customer Analytics application consists of five modules: Customer Segmentation; Customer Behavior; Product Profitability; Product Relationships and the revolutionary “Targeted Offers” module that generates recommendations for direct marketing campaigns – especially email, retail promotions and other campaigns – based on past customer purchases.
By leveraging the latest analytics technology and machine learning, Quant5 solutions yield specific, multi-dimensional insights, visualizations, and conclusion-supporting information. One major advantage of Quant5 customer analytics modules is that they utilize customer data records, product SKUs, and profitability data in order to provide marketers and business analysts with accurate, reality-based insights.
Quant5 customers include retailers with storefronts and ecommerce sites, consumer packaged goods, and high technology companies. By taking advantage of Quant5’s advanced technology, these customers are finding that they have the decision-making advantages of competitors who have had customer analytics data analysis departments in place for years. Quant5’s solutions are available at a fraction of the costs associated with advanced business analytics software and offer a rapid return on investment (ROI).
“In today’s world of growing data and shrinking resources, an easy-to-use predictive analytics SaaS application is an ideal way to help transform marketing departments based on the way that they are analyzing and utilizing their own information,” says Douglas Levin, Quant5 CEO. Levin added, “Quant5 and our consulting and implementation partners help businesses transition into cloud-centric analytics cultures while getting value out of data that they never knew was possible.”
The five modules in Quant5’s Customer Analytics application are available immediately and can be purchased on a subscription basis.
Quant5™ is a leader in transforming exponentially growing mountains of unstructured and heterogeneous data into actionable business optimization. By leveraging Quant5’s Customer Analytics™ software as a service (SaaS) applications, businesses gain deeper, richer and more accurate insight into customers, marketing activities and budget, and the company itself. This intelligence helps uncover new business opportunities, aid in making better (and faster) decisions, and speed time to market. For further information on Quant5 and the Customer Analytics application, visit: http://www.quant5.com.
For a white paper on Quant 5’s Customer Analytics, visit: http://www.quant5.com/resources/resources.