Moving Interactive Outlines How To Drive Business Results Using Customer Behavioral Modeling

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New ways to understand and influence customers to be revealed at Sitecore North American Symposium 2012

Moving Interactive, a leading digital strategy consulting firm, will release a new white paper detailing new processes to influence customer behavior, today at the Sitecore North American Symposium 2012. Keeping customers satisfied while persuading them to continue to buy or use more of a company's product is the key factor in return on investment.

Moving Interactive, a certified Sitecore partner, has developed a new guide to defining customer goals, understanding customers and their personas, articulating their stories and applying the results in Sitecore’s Digital Marketing Suite (DMS). Customer Behavior Modeling will help identify the behaviors that generate business value and enable the powerful features of DMS to influence the customer decision making process.

Moving Interactive’s Director of Content Management and Sitecore Most Valuable Professional (MVP), Alan Gallaures explains, “Customer Behavior Modeling" allows us to develop detailed personas and dimensions to customers that can be applied to any business. These precise personas are developed into in-depth profiles that flesh out the unique needs and behaviors of your individual company’s customers. Sitecore’s Digital Marketing Suite can then be used in conjunction with these specific profiles to attach values to certain behaviors. Once behaviors are identified and assigned we can then work to target and influence the customers in highly business specific, actionable ways and track the results. The difference in the Customer Behavior Modeling is in the depth and specificity of the individual analysis.”

Howard Tiersky, CEO of Moving Interactive added, “Moving Interactive have utilized these techniques with a wide range of clients from one of the leading theme parks in the world to one of the leading energy companies and several of the leading financial services companies. Customer Behavioral Modeling gives us a practical way to develop and then shape customer insights into actionable digital products and content.”

Businesses want to make more money, that’s a given. The areas of acquisition, upsell, retention, frequency, service optimization, advisory and feedback are areas all companies can examine to improve their profits and return on investment. Tightening up those areas for efficiency and effectiveness can make the difference in customer satisfaction and product loyalty.

About Moving Interactive:
Moving Interactive partners with leading media, entertainment, and hospitality brands to create new business capabilities that maximize the opportunities of the digital age. The evolution to a digital industry is the largest transformation the media world has seen in decades – and the old rules and ways of launching new products no longer apply. We help our clients with end-to-end digital product development, from opportunity identification through design, technology and support. Or if preferred, we can support you in individual steps of that cycle where you have the greatest need. Visit at our website

David A. Schutzman

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David Schutzman

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