When folks see the store their eyes light up; they want to get in and see what it’s all about
Seymour, TN (PRWEB) October 24, 2012
The Beef Jerky Outlet stores in the Smoky Mountains are thriving as the 2012 fall color season reaches its peak. The spectacular Smoky Mountain fall color season draws thousands of visitors from all over the country. The authentic beef jerky sold at the outlet stores is certainly one of the highlights of a Smoky Mountain tour. The four Beef Jerky Outlet stores in Kodak, Pigeon Forge, Sevierville and Gatlinburg are located on the scenic parkway to the Smokies. The Beef Jerky Outlet stores are situated according to the franchise concept of locating close to a strong tourist venue.
The newest Beef Jerky Outlet Franchise in Pigeon Forge, Tennessee opened in July of this year. The Beef Jerky Outlet is a unique national franchise specializing in all kinds of beef jerky from original to blazing hot and over 200 other varieties. The new Pigeon Forge store is located at 2726 Parkway, Unit 4A, sharing retail space with the famous Dillsboro Chocolate Factory. The Kodak store is located at 3609 Outdoor Sportsmans Place Suite 3 across from the Bass Pro Shops. The Sevierville store address is 1811 Parkway Suite 102. The Gatlinburg store, in the heart of the tourist district, is at 903 Parkway Suite 102.
Scott Parker, a founding partner of The Beef Jerky Outlet Franchise, says that the Pigeon Forge location has all of the necessary elements for a successful store. “As a national franchise, we have found the formula for success. The combination of unique, high quality products and the right location makes for a winner every time." Scott adds that the proximity of the Dillsboro Chocolate Factory will promote a special shopping experience. "The Beef Jerky Outlet offers a unique selection of jerky, sausage and snack foods. Add in the Dillsboro Chocolate Factory, and you have a consumer fantasyland."
Beef Jerky Outlet stores feature the world’s largest selection of beef, turkey and wild game jerky available under one roof. Walking into a Beef Jerky Outlet store, customers will be surprised by the wide selection of flavors. The bulk jerky is set out in authentic covered barrels for sale by the pound. Jerky in packs and big one pound jars line the shelves. The authentic atmosphere of the stores is in line with the marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
Scott Parker puts it best, “When folks see the store their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items, too--sausages, popcorns, peanut butters--but make no doubt about it: beef jerky is the primary focus.”
The high quality and variety of the product is a driving force behind the success of The Beef Jerky Outlet stores. There is a growing market for gourmet jerky and smoked meats. The opportunity to shop a selection of premium jerky and smoked sausages offers a unique attraction. Scott says, "Here at The Beef Jerky Outlet we sell true ¼ lb, ½ lb and 1 lb bags. Bottom line, we sell USDA Beef Jerky that can’t be bought at markets or convenience stores. All of our suppliers use whole muscle beef which is raised in the United States. We’ve got something that people crave and it’s damn good and tastes great."
The store offers free samples for those who like to try a wide variety of flavors before purchasing. Sampling is the key to sales, according to Scott, "People appreciate the opportunity to experiment a little with the flavors. They commit to a purchase when they find something they love. The expense of providing samples is very small compared to the sales and customer loyalty it generates." Scott adds that an informal, laid back interaction with the customers is part of the Beef Jerky Outlet's attraction as a franchise. "If you are looking for a quality franchise that is also social and fun, then we may be the right fit for you."
The Beef Jerky Outlet Franchise now has 14 active stores across the country. The Franchise is ready for business in most states in the continental USA, as well as Alaska and Puerto Rico. The Beef Jerky Outlet stores offer an excellent opportunity for investors seeking a franchise business with high margin returns on moderate start-up costs.
For complete information contact a member of our Franchise Team by visiting us at http://www.thebeefjerkyoutlet.com/contact.php
BEEF JERKY OUTLET FRANCHISE, INC.
P.O. BOX 575, Seymour, TN 37865
Scott Parker: (865) 934-8000
Paul Lyons: (586) 246-5405
Fax: (866) 876-3626