Dallas, TX (PRWEB) October 23, 2012
ModoPayments, a fast-rising player in the mobile payments industry, announced today it is partnering with Alliance Data Retail Services, a leading provider of more than 100 private label and co-branded credit cards programs for some of North America’s best-known brands, to provide a series of mobile and social gifting capabilities through its recently released Modo Connect mobile payments API platform that enables instant, mobile-originated in-store gifts, offers and purchases.
As a launch partner for Modo Connect, ModoPayments will provide Alliance Data Retail Services with mobile-oriented customer engagement and payment products that complement Alliance Data’s current mobile solutions suite. ModoPayments’s solutions work with Alliance Data’s credit products and easily integrate with the existing infrastructure of retailers' point-of-sale environments. Through ModoPayment’s Modo Connect API service, retailers or consumers can give in-store monetary gifts instantly via text message, social network or a smartphone application. Gift givers are also notified when their gift has been redeemed.
“At Alliance Data, we partner with our 90-plus clients to build mobile solutions that help to expand their brand reach and consumer engagement, as well as assist in guiding mobile strategy to inform consumers and influence the path to purchase,” said Scott Gamble, vice president of digital solutions at Alliance Data Retail Services. “In this multi-screen economy, it’s more essential than ever for brands to create a seamless experience across all channels in order to promote long-term customer loyalty. Modo’s unique approach and skillset, including their deep understanding of both the mobile and payments ecosystems, will help us deliver solutions to our clients and consumers that enable critical touch-points in the mobile space.”
“We are extremely proud that Alliance Data chose ModoPayments to help make their ongoing mobile initiatives a reality,” said Bruce Parker, co-founder and CEO of ModoPayments. “ModoPayments gives enterprises like Alliance Data an open and complete platform for instant in-store gifts, offers, purchases, and redemption. This relationship will demonstrate our ability to provide Alliance Data a flexible way to help their retailers know more and sell more – all through the consumer’s current phone.”
ModoPayments provides a mobile payments platform for personalized and instant in-store gifts, offers and purchases. Modo’s open approach supports nearly all mobile phones, payment terminals, and cards and is a complete solution for brands and merchants that seek to interact personally with consumers before, during and after their in-store purchase experiences. Founded by seasoned payments experts, rocket scientists, and start-up jockeys, Modo is headquartered in Dallas, Texas and San Francisco, California. For more information, visit http://www.modopayments.com.
About Alliance Data
Alliance Data® and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs nearly 9,000 associates at more than 50 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, http://www.AllianceData.com, or you can follow us on Twitter at http://www.Twitter.com/AllianceData.
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