With almost half of our website traffic coming from smartphones and iPads, we wanted to make it even easier for parents to get the baby product info that they need
Chicago, IL (PRWEB) October 23, 2012
Kolcraft released a mobile friendly version of their new website, making it easy for moms and dads to get baby product info, parenting tips and contests with the touch of a finger!
The new mobile website features products, top baby brands and the Baby Matters Blog. With easy drop-down menus, parents are able to quickly find baby products and access pertinent information such as features, specifications, product demos and store availability.
This mobile site is just one aspect of a multi-tier marketing approach that Kolcraft is making to continue to have two-way conversations with moms and dads. Kolcraft has been connecting with parents and caregivers through social media, online reviews, improved feature-rich website, in-store events and now mobile marketing.
"With almost half of our website traffic coming from smartphones and iPads, we wanted to make it even easier for parents to get the baby product info that they need. We know moms and dads are always multitasking. If we can help them research a product and get info that they need easily and quickly so they can spend more time being with their families, then our site is a success." Andy Newmark, Senior VP of Sales and Marketing