World of Watches Announces Aggressive Promotion of Its Stress Free Payments Program for Purchases of Discount Watches Through the Holidays

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World of Watches intends to ramp-up its non-traditional layaway plan in an effort to boost holiday sales. The program allows customers to purchase select merchandise immediately and make interest-free payments over time.

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World of Watches - Discount Watches

Times are still tough out there—people still don’t have a ton of cash lying around for what they may feel is a non-essential purchase or an unrealistic gift...We solve that.

World of Watches, the premier internet retailer of authentic discount watches, announced today it has expanded its collection of merchandise that qualifies for its Stress-Free Payments plan to drive more gift-related sales as it heads into holiday season.

“We always get great customer feedback about our Stress-Free Payments plan,” said Lior Ben-Shmuel, CEO, World of Watches.” What sets us apart from other retailers is that our plan gets merchandise into their hands in normal time—they don’t have to wait, they don’t pay interest, and they have ample time to pay for their order in its entirety,” he continued. “Customers eat it up because they are getting near-instant gratification without having financial burden.”

The World of Watches Stress-Free Payments program is already promoted heavily on WOWTV, the television division of World of Watches, but now the company wants to expand it to an even wider audience, by being more aggressive about it on the site and by extending the offer to include a greater amount of merchandise available for purchase through the plan.

“It just makes good sense to increase the amount of business we do through the Stress-Free Payments program,” commented Russell Ackner, VP of Marketing, The SWI Group. “Times are still tough out there—people still don’t have a ton of cash lying around for what they may feel is a non-essential purchase or an unrealistic gift,” he continued. “We solve that.”

World of Watches features 100s of watches on sale every day by manufacturers including Swiss Legend, Lucien Piccard, Christian Bernard, Glam Rock watches and more. The company encourages customers to visit the website frequently, as new inventory arrives daily and prices are lowered frequently.

To learn more about the Stress-Free Payments program, visit the World of Watches Customer Service page.

About World of Watches

World of Watches is an award-winning website that has been selling watches to tens of thousands of satisfied customers since 2003. In both 2007 and 2008, Inc. Magazine selected worldofwatches.com as one of America’s 500 Fastest Growing Companies in its annual Inc. 500 list. World of Watches gives customers a superior shopping experience with:

Free Shipping on all domestic orders

100% Satisfaction Guarantee

Low Price Guarantee

30 Day Money Back Guarantee

To get the latest buzz and inside scoop, visit our blog and follow World of Watches on Facebook and Twitter.

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Stefanie Hochstadter
The SWI Group
(954) 985-3827 269
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