Business Marketing Association Southern California Features Prominent San Diego News Media Professionals at "Media and Merlot: A Meet the Media Event"

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An esteemed panel of news media professionals will discuss the impact of social media on business today, and what B2B marketers need to consider for long-term business success.

Business Marketing Association, Southern California (SoCal BMA), announces its next executive event, slated for San Diego, California on October 30, 2012, at The Grand Del Mar Resort, when a panel of leading San Diego news media professionals will discuss the increasing role and impact of social media on public relations.

Social media has dramatically changed today’s newsroom in terms of how the media disseminates stories as well as identifies newsworthy topics for stories. Because reporters are utilizing social media platforms to develop topics, it has become an increasingly important aspect of a company’s overall public relations strategy.

Camille Saltman, President and board member of CONNECT, will moderate the panel:

  •     Reo Carr, Corporate Vice President of Digital Media, California Business Journals, and Editor-in-Chief of the San Diego Business Journal
  •     Diana McCabe, Business Editor, U-T San Diego (formerly known as San Diego Union-Tribune)
  •     Rich Goldner, News Director, Fox5 TV San Diego
  •     Scott Lewis, Chief Executive Officer, Voice of San Diego

Those who attend this event will:

  •     Understand how social media has impacted the newsroom
  •     Gain insights to appropriate methods for pitching and engaging the news media via social channels
  •     Learn tips for increasing the efficiency of PR using social media

Guests are invited to attend this SoCal BMA event and informative discussion. The late afternoon program will allow for a relaxed setting to first hear from our panel of esteemed San Diego news professionals, followed by an early evening outdoor wine and hors d'oeuvres reception.

What - “Media and Merlot: A Meet the Media Event”

Where - The Grand Del Mar Resort at 5300 Grand Del Mar Court - San Diego, CA 92130

When - Tuesday, October 30, 2012 -- Check In 3:30, Program and Reception 4p-7p

Cost - $50 guests ($30 SoCal BMA members)

How - Learn more and register at

About SoCal BMA (Business Marketing Association, Southern California)
SoCal BMA focuses on topics and issues relevant to b2b marketers, communicators, and business leaders – including the chapter’s signature online event series, Webinar Wednesdays, where marketers from any location can participate. Celebrating its 90th anniversary, the Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession, connecting members with the kind of knowledge, people, and programs that make achieving their b-to-b company objectives more efficient and effective. The SoCal BMA serves the southland throughout the greater Los Angeles area, Orange County, San Diego and the Inland Empire. Learn more about SoCal BMA and its events by visiting Follow

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Luz Marina

Nancy Arter
Business Marketing Association, Southern California
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