Allergan Leads with Botox® while Popularity of Radiofrequency Technology Fuels $3 Billion-Dollar U.S. Cosmetic Surgery Market

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iData Research predicts strong market growth for medical manufacturers catering to an aging and image-conscious U.S. population, willing to pay big for weight loss and age defying medical treatments.

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Unit sales of non- invasive radiofrequency devices are on the rise, generating annual sales well over $100 million.

According to a new report by iData Research Inc. (, the leading global authority in medical device and pharmaceutical market research, the market for cosmetic surgery, facial aesthetics and medical lasers is expected to exceed $7 billion by 2019. The fastest growing segments of the U.S. cosmetic device industry are device segments that target weight loss intervention, body contouring solution and facial rejuvenations.

North American media’s portrayal of beauty is influencing women of all ages to seek medical aesthetic procedures to enhance their appearance. With almost 15 million procedures performed this year, the U.S. cosmetic device industry generated almost $3 billion in device revenue, over half of which comprised facial aesthetic segments. This rapid growth can be attributed to growth in three market segments: breast augmentation and reconstruction implant devices, non-invasive fat-reduction devices and radiofrequency skin tightening devices.

Radiofrequency, the “it” technology for wrinkle reduction and weight loss intervention

As the baby boomer population continues to age, permanent solutions for weight loss and facial winkles are more frequently sought. Skin tightening and non-invasive fat-reduction procedures are growing rapidly. These procedures unitize radiofrequency technology to induce collagen contraction and to stimulate and disrupt cellular reproduction of adipocytes. Unit sales of non- invasive radiofrequency devices are on the rise, generating annual sales well over $100 million.

The non-invasive fat-reduction device market is driven by an increasing prevalence of obesity in the U.S. population. Compared to liposuction and lipolysis procedures, non-invasive fat-reduction procedures are painless, and run no risk of injury. “Based on our research, the two most popular radiofrequency non-invasive fat-reduction device systems are sold by companies such as, Solta Medical and Syneron,” says Dr. Kamran Zamanian, CEO of iData. The success of these procedures is due to repeated treatment applications. Each session lasts one hour and typically more than four sessions are required to achieve noticeable results. These procedures are expected to become increasingly more common with application numbers in the hundreds of thousands by 2019.

Radiofrequency skin tightening systems are also becoming more popular. Solta medical, BTL Aesthetics and Ellman International are three competitors in this market providing advanced radiofrequency technology to end users: Thermage®, Pelleve® and EXILIS®. The double digit unit growth is maintained by popular demand of radiofrequency application. It is non-invasive by comparison and can provide a youthful appearance with minimum pain and recovery time.

Allergan leads the U.S. cosmetic device industry

Allergan continues to lead the total cosmetic surgery, facial aesthetics and medical laser device market, based on their presence in three strong segments: breast implants, dermal fillers and botulinum toxin A. Due to the brand name recognition of Botox®, Allergan was able to introduce annual price increases until the recession of 2009. Allergan received additional indications for Botox® in early 2010. These included the therapeutic treatment of upper limb muscle spasticity following stroke or brain damage, which doctors had previously been treating on an off-label basis. This remains a significant area of contention in the industry as the FDA works toward clarifying regulations.

About iData Research

iData Research is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData provides actionable market intelligence in: cosmetic surgery, facial aesthetics, medical lasers, orthopedics, cardiovascular, dental, endoscopy and more.

The article above is derived from a comprehensive report, U.S. Market for Cosmetic Surgery, Facial Aesthetics and Medical Laser Devices. This is part of a series of publications covering similar titles for fifteen European countries, India, China, Asia Pacific (Japan, South Korea and Australia). For more information, please register for free at or contact cosmeticsurgery(at)idataresearch(dot)net

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