Alpine Club of Canada to Launch National Fundraiser At Banff Mountain Film & Book Festival

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The Alpine Club of Canada (the ACC - http://accnewheights.ca/) is set to launch a nationwide fundraising campaign at the Banff Mountain Film and Book Festival on October 27th, 2012. Their aim is to raise funds in order to undertake a host of new initiatives, set to raise the club to “New Heights”, and honour its past, present and future.

The Alpine Club of Canada

We thought it would be fun to do an awareness campaign around this theme while inspiring others to take their life to the next level.

The Alpine Club of Canada (the ACC - http://accnewheights.ca/) is set to launch a nationwide fundraising campaign at the Banff Mountain Film and Book Festival on October 27th, 2012. Their aim is to raise funds in order to undertake a host of new initiatives, set to raise the club to “New Heights”, and honour its past, present and future.

Funding projects to honour past, present & future

“Our aim is to build a Heritage Gallery which will honour the past history of the organisation, construct a Back Country Hut for present members’ alpine exploration and personal reflection, and to contribute to the ACC’s Endowment fund in order to help ensure future generations can enjoy the majesty of the outdoors.” said Lawrence White, Executive Director of The Alpine Club of Canada.

‘Take Your Life to New Heights’

In a bid to engage the public and promote their campaign message, during the Banff Mountain Film and Book Festival, the ACC will invite attendees to view a mountain image at their booth titled ‘Take Your Life to New Heights’ and write down how they will undertake fulfilling the message. Participants that share the ‘Take Your Life to New Heights’ photo through social networks will also be entered into a monthly draw to win different prizes from the ACC.

“We decided to do things a little different this year. And since we are launching a fundraising campaign centred around “New Heights”, we thought it would be fun to do an awareness campaign around this theme while inspiring others to take their life to the next level,” said Keith Haberl, Director of Marketing.

Campaign partnership with Frendo.com

The Alpine Club of Canada is working in conjunction with Calgary based non-profit services provider frendo (http://www.frendo.com) who will not only help facilitate the fundraising campaign but also ensure money raised goes directly to the organisation by offering fee-free online donations.

COO of frendo, Erika Racicot said “It’s been a great pleasure working on this campaign with The Alpine Club of Canada. The frendo team and I work with non-profits from all across North America but it’s extra special when we can partner with an organisation we have a personal affiliation with and which has such a rich history in the Province.”

About The Alpine Club of Canada:

The Alpine Club of Canada is Canada's national mountain organization. Based in Canmore, Alberta,  the ACC has been a focal point for Canadian mountaineers since 1906. With regional club sections across Canada, membership in the Union Internationale des Associations d'Alpinisme (UIAA), year-round mountain adventures, and an extensive system of alpine and backcountry huts throughout the Canadian Rockies, the ACC has grown from its early inception into a full-fledged mountain organization with a strong foundation of volunteer, professional and corporate support. Find the ACC on Facebook and Twitter.

About Frendo

Frendo is the friendly online tools and resources service provider for non-profits. Providing fee-free payment options for non-profits to receive donations for their cause along with other services.  Frendo acquired Broker Processing Services, Inc. in 2010, a company with seven years of experience in secure and reliable funds transfer. With offices in Calgary, AB, and Fairfield, CT Frendo looks to be the new standard in online giving.

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Christian Darbyshire
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