Being competitive in a data-driven world requires that clients leverage intelligence... and transform it into a message that moves the needle on growth.
Salt Lake City, UT (PRWEB) October 23, 2012
Foretelligent, the Salt Lake City-based predictive analytics and marketing intelligence firm that works with companies to identify, measure and connect with the most profitable existing and prospective customers and markets today, announced the launch of two new brands that will serve as operating divisions: Foredeus and 44ounces.
Foredeus will carry on Foretelligent’s reputation as a leader in using predictive analytics and marketing intelligence to identify, measure and connect companies with their best prospective markets and customers. 44ounces will continue Foretelligent’s specialization in leveraging this marketing intelligence to produce highly targeted go-to-market strategies and marketing communications that produce revenue. 44ounces is one of the first Big Data-driven marketing communications agencies in the United States.
“This move signals our increasing specialization into areas that are of growing interest to our clients,” said Michael Fife, Principal Manager of Foretelligent. “Being competitive in a data-driven world requires that clients leverage intelligence on everything from customers’ purchase behaviors and attitudes to their social media interactions and demographics, all so they can best allocate the investment dollars that are expected to produce growth. But once you gain confidence in whom you should target, you have to precisely position your message, you have to leverage the data and transform it into a message that moves the needle on growth. By specializing in this way we can continue to focus on both. Foredeus will continue to build out its expertise in using marketing intelligence to predict growth, and 44ounces will perfect the craft of transforming this intelligence into messaging that sticks.”
Foretelligent said it will retain its off-shore resources and divide its organization by specialty into each operating division, with Foredeus housing its marketing intelligence databases and predictive analytics teams members, and 44ounces housing its creative and communications teams, which include creative directors, print and web designers, public relations specialists and content marketers.
“While we’re excited to have created and launched two new brands and identities, we’re more excited for what the collaboration between Foredeus and 44ounces can produce for clients,” said Chelsea Robarge, a Senior Director with 44ounces. “Lots of agencies can produce creative, but very few can create messages that correlate in real time to what’s trending with specific market segments. That’s something unique that Foredeus and 44ounces bring to the table.”
About Foretelligent: Foretelligent, LLC is a predictive analytics, marketing intelligence and strategic communications firm headquartered in Salt Lake City. Through its brands Foredeus and 44ounces, Foretelligent works with mid- to large-sized companies to identify, measure and connect companies to the best existing and prospective markets and customers throughout the world. For nearly two decades, Foretelligent and its Principals have worked with Fortune 1000 companies from coast to coast to identify and measure the best existing and prospective customers and markets, and to help them execute on a plan that delivers measurable, closed-loop revenue growth. For more information please visit foredeus.com and 44ounces.com.